Who are you? & can you tell us a little about yourself?
Hi! My name is Jennifer Lunsford. I’m the Director of Outside Sales at Rahab’s Rope along with being the founders daughter. My job responsibilities are wholesale accounts and host parties. We currently have around 60 shops buying wholesale from us so I oversee the daily operations and logistics of getting product to them. We also have around 200 wonderful ladies who will host Rahab’s Rope parties in their homes, offices, and churches.
What exactly is Rahabs Rope?
The mission of Rahab’s Rope is to give hope and opportunity to women and girls that are at risk or have been forced into the commercial sex trade of India. We provide a safe and loving environment that will enable them to grow and develop both physically and spiritually.
What inspired you to start Rahabs Rope?
My mother, Vicki Moore, is the founder and travels to India 4-5 months during the year. In January of 2004, she came across a story on the internet about women in India that her attention and broke her heart. The story told how every day in India, about two hundred girls and women are forced into the commercial sex trade. She had previously visited India several times working with longtime friends in an orphanage and Bible college, but had never heard this story. She began to search for more information and learned that every year, over four million women and children around the globe are trafficked into prostitution and slave labor.
She had no idea.
The more she searched, the more atrocity she found. She could not get this newfound knowledge out of her mind, and questioned God – “Why isn’t someone doing something about this?” As usual, when we ask, He replied, “I would like for you to do something.”
She had an upcoming trip to India planned for May of 2004, and with her new direction came new plans for the trip. She set up meetings in a couple of different cities and sought God’s direction. He led them to Bangalore, India, and the process began. In December of 2004 – a short eleven months after stumbling across that first internet story – we held our first Annual Christmas Celebration. We introduced Rahab’s Rope to a group of women that had been used and abused for most of their lives and saw no sign of hope. We had one hundred women in attendance on that first Celebration day… the remarkable beginning to an incredible journey.
How did you come up with the name?
“We believe nothing happens in our lives by chance and timing is God-appointed. As God was opening my eyes to the women in crisis in India, I was also taking an Old Testament Bible class and was studying the story of Rahab the prostitute found in the book of Joshua. The rope in the story represents Rahab’s rescue both physically and spiritually, and there is a high probability that Rahab made the rope herself. Our hope is that, just as the rope that Rahab made represents her rescue, the skills taught to the women at our women’s centers will represent their physical and spiritual rescue as well. It seemed fitting for Rahab’s Rope to be our name.”
Founder, Rahab’s Rope
Your products employ trafficked women, provides education & vocal training, can you tell us about that?
We operate in 5 cities in India. We have women’s centers where we provide education and vocational training. The ladies are so creative and hand craft the products we ship to our two retail stores in Georgia. We have 3 preschools to provide education for children and we have tutoring classes for the mothers. Our goal isn’t to employ women indefinitely, but to teach them to go out into their community in a positive way.
Is there a favorite product?
Yes! I love the new home collection. It’s beautifully crafted out of quality textiles, woods, and stones.
What is your favorite part about running Rahabs Rope?
My favorite part about running the sales is being able to share our product and mission with so many people and businesses! I love building relationships and making new ones. Everyone should know about Rahab’s Rope and how anyone is capable of anything to set their mind to and follow through with God’s calling.
What is your least favorite part about running Rahabs Rope?
Running the outside sales can be a little tricky. There is a lot to keep up with. I’m always looking for new avenues for Rahab’s Rope to take. New companies for us to partner with. Sometimes the rejection is the hardest part, but I’ve learned that it only pushes me further. You will never get to the YES if you don’t weed through the NO’s!
How do you spread the word about your company?
We spread the word through social media accounts, our wholesale customers, host parties, website, speaking events, and traveling to set up a booth at conferences. We have a conference team who travels to do around 40 conferences a year.
Do you have any advice for fellow entrepreneurs?
My advice would be to keep going and never give up. When you’re passionate about something, you have a certain drive and feeling inside that you know you’re doing the right thing. You’re living out your calling. I have a big vision for Rahab’s Rope and dream. My mother has a heart help more families in India so the two working together is a great combination. In order to grow in India, we have to grow our sales in the States. God put me in this position with my mother for a reason and we’re both pretty sure we know why.
I have emailed countless organizations, business and people in our network and have heard nothing. Then, out of the blue we heard back from a large retailer. We are in the beginning stages and have no idea what’s to come, but the fact is-they are giving us a chance! It’s all about building your belief in what you’re doing then spreading the word. Tell everyone you know, pray, and God will be there to help.
Do you have a favorite quote or go to saying? 🙂
There are so many, but two of my favorites are
“To the world you may be one person, but to one person you may be the world.” –Bill Wilson (This applies to how I feel how the work of Rahab’s Rope.)
Trust when the answer is NO, there’s a better YES down the corner. –Anonymous ( I feel this applies to the business aspect)