20 September 2016

Michelynn Woodard


michelynn-woodardMichelynn brings expertise in corporate citizenship, advocacy & messaging, entertainment strategy, employee engagement and digital marketing. Michelynn is a leader who utilizes an extensive network of relationships in entertainment, government, and the nonprofit sectors to develop creative campaigns for high-profile individuals and Fortune 500 corporations connecting them to the issues they support.

Michelynn specializes in delivering results that make an enduring impact. While managing corporate social responsibility for JCPenney, Michelynn instituted a mechanism for customers to have the ability to donate to a different non-profit partner every 30 days while completing purchases. Customers said “yes” to Round Up in over 25 million transactions in 2013 generating significant contributions for The USO, Boys & Girls Clubs, Girls Inc., Habitat for Humanity, The Breast Cancer Research Foundation and many other noteworthy charitable organizations.

More recently, Michelynn led philanthropy for both the top-rated talk show host Dr. Phil, and his wife Robin McGraw successfully integrating cause into the popular broadcast. Michelynn also worked with hip-hop recording artist, fashion designer and entrepreneur, Kanye West creating and launching The Kanye West Foundation with Dr. Donda West. From 2001 to 2006, Michelynn was an Executive within the Creative Artists Agency (CAA) foundation division working as a philanthropic advisor to several prominent celebrity clients. During her tenure at CAA, Michelynn served on the front lines helping to manage client engagement, advocacy and communications stemming from the tragic occurrences on September 11th 2001, and two catastrophic natural disasters, the Indonesian Tsunami in 2004 and Hurricane Katrina in 2005.

A graduate of Hampton University’s School of Liberal Arts and Education, Michelynn spent her childhood in Wisconsin, England, Puerto Rico and Atlanta, and as a result is an avid traveller who is passionate about creating diverse communities and promoting civic engagement.