Outta was founded by Sally Goncalves after she found herself dealing with mental health issues. Sally finally opened up and created Outta with the intention to share the message about the importance of living from our hearts and not our heads. Read below to find out more about Sally’s story.
Can you tell us a little about yourself?
Sure, my name is Sally. I am a tiny but feisty Canadian gal who is super passionate about personal growth and helping people care for their mental health. I have two amazing kids who like to challenge me everyday with my patience – luckily I have a very supportive husband who helps me keep my cool. I love to meditate, read and practice yoga everyday as part of my self- care routine.
What is Outta?
Outta is a lifestyle brand which focuses on bringing awareness around the importance of mental wellness. We want people to be mentally fit!
What is your mission?
My mission is to inspire people to live a little bit more mindfully and take better care of their mental health.
What inspired you to start Outta?
I started Outta because of my own personal struggles with depression and anxiety. Since my early twenties I was always on the search for inner peace and a quiet mind. I spent years fighting with my thoughts and emotions and this left me feeling alone and defeated quite often. Traditional therapies never seemed to work for me and that’s when I turned to mindfulness practices (specifically meditation) to help with my issues. I committed to a daily practice of focusing on my breath and being alone with my thoughts and emotions, instead of avoiding or trying to push them away. I quickly noticed how much calmer and accepting I was just from sitting quietly each day. I thought if this works for me then it has to work for others struggling with mental health related issues also. So, I wanted to spread the word that we can all learn how to calm the monkey chatter in our heads and make this a part of our actual lifestyle.
How did you come up with the name?
The name was inspired by a therapist I was seeing at the time (Dr. V). She is the one who told me (kindly but firmly) “Sally- you have to get out of your head darling and learn to live from your heart if you want peace”. I took what she said to me and starting repeating this phrase “get outta your head” whenever I would catch myself experiencing racing thoughts, negative thinking etc.. It acted as a reminder that I needed to pause and get quiet. That’s where our tag line comes from and the formal name is Outta.
What is your favorite part about running Outta?
My absolute favorite part is building community. I love working with likeminded individuals who are as passionate as I am about mindful living for mental wellness. We all have mental health and we have to start taking care of our minds just like we do our bodies. Spreading this message is very important if we want to see a decrease with mental health related issues.
You give back a portion of your proceeds, can you tell us about that?
Yes, we give back 10% of proceeds to different programs or charities. We have been able to donate to CMHA, LGBTQ youth line, Youville Center for teen moms…just to name a few. I am very proud that the company has been able to accomplish this already and I hope to give back more as we grow.
Do you have a favorite quote or go to saying?
Of course! Get out of your head and into your heart – Osho
Do you have a favorite product?
Our hair tie bracelets are super fun. They are our top selling item. I love making them and mailing them out…. I receive so many emails from customers expressing how they wear one on their wrist to remind them to get out of their heads. It gives me goosebumps every time and reconfirms to me that my little idea is of benefit.
How do you spread the word about your company?
Mostly on social media and at events. Instagram is our top traffic source and where I spend most of my time online. I feel like their is a real community on IG. This platform is great for small business’s because it’s so visual and I find people love to support grass root organizations.
What is one piece of advice you would give to a woman who wants to start her own company?
Don’t try and do everything on your own! Remember, you want to set yourself up for success not failure. We can’t possibly know how to do everything (even though we try) and that’s o.k. Outsource if you need to and always ask for help. It takes a village to start a business and it is way more fun if you have people to share the experience with you too.