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March 27 2018

Wells Cooperative – Together We Rise

Can you tell us a little about yourself?

I am a wife to my husband of 15 years, a mama to four boys, and a business owner.  I am a creative spirit, am motivated by passion, and look for beauty in everything I do!

What exactly is Wells Cooperative?

Wells Cooperative is a marketplace that features handmade jewelry and accessories.  Everything we offer is either made by women in the US or is fair trade.  Many of our pieces also give back to children and families who have faced challenging circumstances

What inspired you to start Wells Cooperative?

My youngest son, Bodie.  He was born 3 years ago with Down Syndrome.  He has helped me to see the world differently, to support the vulnerable, to fight for those in need

How did you come up with the name?

It is the name of my hometown, Wells, MN, and we are a cooperative because we are all working for good to make a difference in the world.  I launched Wells only 6 months ago and it has quickly grown into a very busy business!!

Where are your products sold? Are they sold in stores?

Almost exclusively online.  There are just of couple of boutiques we sell wholesale to.

You give back to help kids, can you tell us about that?

Yes!  We have specific pieces and collections that are named after children.  Their moms have each helped create a piece inspired by their little one, these pieces are named after their child, and they give back to an organization of their choice.

What is your favorite part about running Wells Cooperative?

The beautiful things and making a difference in the lives of the vulnerable.

What is your least favorite part about running Wells Cooperative?

There just isn’t ever enough time in a day to run this business and be a mama of four busy little boys!

Is there a favorite product?

Oh I can never choose!  Usually, the newest pieces we have to offer are my favorites (right now that would be our new stack bracelets!)

How do you spread the word about your company?

Online, especially on IG.

Do you have any advice for fellow entrepreneurs?

To find your passion and a unique way to present it to the world

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Do you have a favorite quote or go to saying? 🙂

The tagline for our business is: Together We Rise. We try to keep those words in our minds and hearts.  By linking arms with other women, artisans, and families we are all making the world a better place.

Is there anything else you would like to share with us?

We are a brand full of passion and heart. Everything we do has a purpose.  Our jewelry is so much more than jewelry.  It is changing lives.

About Zara Puskuldjian

Hi, I’m Zara Puskuldjian! I am from Long Island, New York but I currently reside in Boca Raton, FL. Recent graduate from Lynn University with my Bachelor of Arts degree in Advertising and Public Relations with a minor in Photography. I love traveling, my friends, family, photography, warm weather and my 3 lbs. min pin, Nova. Oh and how could I forget my undying love for… chipotle. I am a firm believer in the wise words of Coco Chanel “Beauty begins the moment you decided to be yourself.” (:

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