Can you tell us a little about yourself?
I’m 30 years old, just celebrated my five year wedding anniversary, have two little boys (4 and 2), and am a lifelong Southern California resident. I love beauty and fashion, and have a passion to help women and girls who have been exploited and hurt.
What exactly is UNCVRD jewelry?
UNCVRD Jewelry exists to provide hope, freedom and restoration to women and girls that have been exploited.
What inspired you to start UNCVRD jewelry?
I had just begun playing around with the idea of making jewelry, and found myself at a conference where the speaker was talking about her work in anti-trafficking. I bought her book (Undaunted by Christine Caine) and devoured it in a matter of days. The stories that she writes about just wrecked me, and I knew that I had to do something…even if it was small. I met with a friend who had started a anti-trafficking organization a few years before, and proposed a partnership in which I would sell my jewelry and donate a portion of the proceeds to them. I started small, with the resources I had, and allowed it to grow organically from there.
How did you come up with the name?
My non-profit partner is called Gems Uncovered. I knew that I wanted to play off of their name to create that association, but I also wanted something that would stand out and feel unique.
Where are your products sold? Are they sold in stores?
My jewelry is primarily sold online at uncvrdjewelry.com, and I sell in about 8 boutiques here in Long Beach and across the country.
What is your favorite part about running UNCVRD jewelry?
I love that UNCVRD allows me to pursue two of my biggest passions all at once. I get to be creative on a daily basis, make things with my hands, and help women and girls experience freedom and hope. I also love that I have the flexibility of working from my home studio, which allows me to be with my boys while they are still young.
You are supporting the fight against human trafficking, can you tell us a little about that?
The Dept. of Homeland Security defines human trafficking as modern-day slavery which involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act. It is the fastest growing crime in the world, and so large that only the drug trafficking industry is ahead of it. Human trafficking generates billions upon billions of dollars each year, and millions of men, women and children are trafficked across the globe. The average age a child enters into the sex-trade in the U.S. is 12 years old. Once I discovered that this was something that was happening, right here in the United States no less, I felt compelled to do something. That is why I donate 40% of my proceeds to my partner non-profit. They have incredible programs that exist to serve these men, women and children, and I have seen first-hand the lives that have been transformed.
Is there a favorite product?
My favorite product is our upcoming “Adamas” bracelet. My partner organization, Gems Uncovered, has this amazing program which allows women who have been arrested for solicitation to go through a 12 week diversion program at Gems instead of having to pay a fine or serve a jail sentence. It was created with the hope that throughout the 12 weeks, their mental and emotion ties to their pimps would be broken and they would be able to see their situations with more clarity. When they successfully complete the 12 weeks, Gems throws a beautiful graduation ceremony for them. I always gift them with some jewelry and this is how the “Adamas” bracelet was created. It is a delicate chain bracelet with a small diamond/rhinestone in the center. The Greek word for diamond is “adamas” which means “unbreakable”. It was created to be a reminder for these women of their unbreakable strength that lives within them.
How do you spread the word about your company?
Instagram has been a huge resource for my business in these early years. (UNCVRD will be three in December). So many of my customers have found me through Instagram! My favorite way people find out about UNCVRD though, is by customers who have become advocates. Simply wearing UNCVRD jewelry allows you to share about the issue of trafficking, and provides an easy way to get started in creating change and making a difference. By purchasing UNCVRD, you can be confident that 40% of the proceeds from your order will go directly to our anti-trafficking non-profit partner. That is the beauty of shopping with a purpose and the power of our dollar.
Do you have any advice for fellow entrepreneurs?
Do you have a favorite quote or go to saying? ☺
“Dreams don’t work unless you do.”