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May 23 2019

Trove – A Place Of Delights & Pleasures

Can you tell us a little about yourself? 

I’m two years into my journey as an entrepreneur and it was the most thrilling and challenging thing I’d ever done. But then I became a mama in October. So, when I’m not wiping a tiny, dimpled hiney, I work on growing and scaling Trove.  

What exactly is Trove?

We’re an ethical clothing and home goods company that is re-writing the story of fast fashion.    

What inspired you to start Trove?

As a woman who has always loved expressing herself through fashion, minimalism just isn’t my thing. I’m more of a maximalist who can’t get enough patterns, colors and textures in my home or on my body. So, like many ideas, Trove came from a need that I couldn’t readily find. I couldn’t find clothing options that that were responsibly made, on-trend and affordable.  

How did you come up with the name?

The literal meaning of the word Trove is a place of delights and pleasures. It felt appropriate since we were providing delightful and dignifying options in our little corner of the internet to the saturated market that is women’s apparel. 

Stay Fit and Healthy

Your mission is to rewrite the story of fast fashion for a more delightful existence; can you tell us about that?

A delightful existence pertains to the people on both sides of the supply chain. For the men and women who make our clothing, they’ll receive a living wage and safe working conditions. And for the consumer, they’ll get to relish in using their purchasing power for good and not sacrifice on style. 

Is there a favorite product?  

Picking a favorite product for us is like having a favorite child :) But, we have sold the most of our Betty dresses from Guatemala. 

What is your favorite part about running Trove?

That I get to be a part of helping create dignified work. In the countries we work in, jobs are often hard to come by, much less, enjoyable. I hope we’re helping change that.  

What is your least favorite part about running Trove?

Convincing people to care about where and who is making their clothing. Because it’s so easy and convenient to fill our wardrobes with pieces that exploit people and the planet, it’s hard to convince people to be more intentional. 

 Do you have any advice for fellow entrepreneurs?

The day-to-day grind will wear you down. It’s so easy to lose focus and hope when you’re just getting started. However, it’s on those really hard days that you have to remind yourself that your dreams will take a while. Stay the course!

 Do you have a favorite quote or go to saying? :)

“It’s never easy”.  I have said this out loud to myself so. many. times. When it’s just you and you’re wearing all the hats in the company you have to get used to figuring things out that you’ve never done.  It’s a good reminder that you can do hard things!  Is there anything else you would like to share with us? I think just being aware of our purchasing power helps create more intention as we shop. Where we choose to spend our money is essentially casting a vote for what we deem acceptable. I always encourage people to identify whatever it is they hold valuable and then try and make purchases accordingly. 

About Zara Puskuldjian

Hi, I’m Zara Puskuldjian! I am from Long Island, New York but I currently reside in Boca Raton, FL. Recent graduate from Lynn University with my Bachelor of Arts degree in Advertising and Public Relations with a minor in Photography. I love traveling, my friends, family, photography, warm weather and my 3 lbs. min pin, Nova. Oh and how could I forget my undying love for… chipotle. I am a firm believer in the wise words of Coco Chanel “Beauty begins the moment you decided to be yourself.” (:

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