October 18 2016

All The News That’s Fit She Prints -Meet The Newsette Founder Daniella Pierson

What do you do when you want something to read with your morning latte, and nothing out there is what you are looking for. If you are an innovator like Boston University senior Daniella Pierson, the answer is simple, you create it yourself, and the thoroughly awesome, positivity promoting The Newsette is born. This is a do not miss and better yet it’s free, so be sure to check it out!

Where do you go to school, and what year are you in?

I currently attend Boston University and I am a senior (almost done!).

What was your inspiration for founding The Newsette?

I love staying in the know and reading about style news, pop culture, and trending topics, but found that I was too busy to search countless websites to get the information I wanted. I looked for a product that would deliver everything I wanted to know, and when I couldn’t find it I decided to create it myself. My goal was to make something that would be like a little gift sitting in your inbox every morning, ready to read with your morning latte.

How did you come up with the name?  

I was sitting by the pool at my parent’s house in Florida during my Sophomore year winter break and I had all of these names typed out in my phone’s notes app. I wanted a newspaper-inspired name (because essentially we’re kind of like a modern-day version) and after playing around with the word Gazette I came up with Newsette.

You knew you had a good idea. Did you have to convince anyone else in order to launch?  How did you do it?

I knew there was no other e-mail newsletter out there reporting on the kind of content I wanted The Newsette to cover, so I assumed that if I would love having something like that sitting in my inbox other women would to. Instead of marketing and waiting for people to sign up, I texted all of my friends and family about my idea and sent my first newsletter the next day. Now I’ve been sending it for nearly two years every weekday morning!


You and your twin sister are on kind of parallel paths. Tell us about that.  What is it like for the two of you?

My identical twin sister Alex goes to University of Pennsylvania and has this incredible app called Springpop. It’s a clutter-free and positive place to explore your interests. I actually started The Newsette because I was bored and lonely during winter break while she was busy designing Springpop. We help and lean on each other constantly because we are going through most of the same things. For instance, she edits most of The Newsette issues and I help her with marketing.

How does the Newsette help promote positivity?

Part of the reason why I started The Newsette is because it seemed like the only newsletters that broke down news only reported on depressing and negative topics. I would rather start my day on a positive note, which is why we only report on happy topics. Springpop has taken the same approach, and is trying to make the social media world a happier and more positive place.

What have the biggest surprises been both good and bad since you launched? 

One of biggest surprises in the beginning was how hard it is to get someone to sign up for something, even though it’s free. On a happier note, I have been so incredibly shocked at how much my readers love The Newsette. We re-designed our website a few months back and I e-mailed our top readers to ask if they wanted to give a testimonial to be posted on the site and I received hundreds of them within the first few hours. Many of them wrote about how they think of us as a little gift in their inbox, which was my goal all along! 

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Knowing what you know now about being a founder, is there anything you wish you did differently in college? 

I am in the Questrom School of Business at Boston University, and have zero writing or journalism experience. Since most of my business revolves around copy writing and editing I wish I had taken some classes in our communications school, because I find that some of the classes in the business school are irrelevant to my venture. However, I have found it incredibly useful to take classes like finance, accounting, and marketing.

Best piece of advice for a young entrepreneur?

My best advice for a young entrepreneur is to never give up, even when things get rocky (because they definitely will). There will always be people telling you that you should stop or moments when the daily stresses will seem like too much to handle, but if you truly love what you’re doing and believe in yourself, everyone else will too. 

Favorite quote that inspires, motivates or empowers you?

“In the depth of winter, I finally learned that within me there lay an invincible summer.” – Albert Camus.

Link to sign up for The Newsette [here]

Link to download Springpop [here]

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