Can you tell us a little about yourself?
I have 20 years in merchandising, buying, and fashion wholesale, most recently as Sales Manager for IGIGI. I live with my husband of 7 years; our 12 year old Tabby Cat Elton John and our 8 month old Corgi George Harrison.
What exactly is StyleForIt?
StyleForIt will be the ‘Go To Fashion Resource’ for the plus category. Creating a social component to the buy/sell process and offering fashion and lifestyle articles for ladies sizes 12 and up. The site will layer in a rental program for dresses; formal and bridal. As well as buying stock overruns from named plus brands.
What inspired you to start StyleForIt?
The major resale sites do not cater to sizes 12-32 specifically and curate the brands and items to be what is fresh and new in Plus. As a Plus wearer myself, I had nowhere to sell my formal dresses and clothing I sometimes wear once.
How did you come up with the name?
I worked with fellow fashion professionals and we worked in a group to come up with the perfect name. StyleForIt…it being what you want it to be.
Is it true that you are the only online site dedicated for plus size women to consign and buy pre-owned current fashion? can you tell us about that?
We are, perfectly curated with only the better more stylish options for ladies size 12-32
What is your favorite part about running StyleForIt?
Working with other women on the site to gain traction and with people all over the world to make the marketing, social media, and tech run!
What is your least favorite part about running StyleForIt?
It has been a slow start but we are optimistic about the future.
Can you share with us a success stories about one of your buyers or sellers?
We have had many satisfied customers, one who purchased a dress (new) from the site but her event was canceled and in the interim she lost a lot of weight. We were able to get her another dress in a smaller size for future use.
How do you spread the word about your company?
I am working with Natasha Nurse of Dressing Room 8 who has been amazing. We are also offering an Influencer Program. https://styleforit.com/content/12-influencer-program
Do you have any advice for fellow entrepreneurs?
Do not expect overnight success, keep your day job while you save and then Go For It!
Is there anything else you would like to share with us?
I have attached my StyleForIt – Investor Pitch Deck, if that is useful.