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April 17 2018

Salt & Light Trading Co. – Create A Thriving World With Fashion

Can you tell us a little about yourself? 

My name is Breanne but you can call me Bree. All my close friends do. I am 26 years old and a local grown Texan. As of April, we are officially Waco residents. It is a city I have loved since I was a little girl but now, thanks to Chip & Joanna Gaines, there are actually things to do. 😉

I value heart-to-hearts over coffee, spontaneous visits with friends, community over competition, trips to the beach, and most of all the people in my home that call me wife & mama.

I’m a visionary. Always have been and always will be but life became so much sweeter when I finally embraced that. I gave myself permission to dream big, fail, & pursue hard things. If you asked 10 year old me what I wanted to be when I grow up my answer would’ve been “I don’t know but I want to change the world.” Here I am, 16 years later and my answer is still the same but now I have a better idea of how I can be apart of that and how you can be a part of that too.

What exactly is Salt & Light Trading Co? 

Salt & Light Trading Co. is a clothing brand established on my desire and passion to give back and create a change in the world. It’s mission is to provide products that our thoughtfully made in the USA and ethically made in other countries such as India, Nepal, Haiti, and beyond. I believe we are all meant to do more than survive.

What inspired you to start Salt & Light Trading Co? 

My husband and I were once missionaries in the Amazon Jungle. It was a place we love dearly and ever since we moved back to the states three years ago to have our son, we have dreamed of owning our own business that would help support various organizations we worked with there. I had to work through years of bitterness and disappointment after our move. Living overseas had been my dream since I was 10 and while I loved motherhood I still missed it. I left a piece of my heart there. I finally decided that physical geographic borders are no reason to stop me being a part of my Amazon family. In the middle of all this, I also became passionate about where our clothes are made & how they are made. I began to realize the importance in purchasing ethically made & fair trade fashion products.  I spent the three weeks leading up to my 26th birthday last year brainstorming different businesses and then the idea of online clothing boutique finally came to me along with the name.

By my birthday, May 11, we were officially an LLC.

How did you come up with the name?

I was dreaming up all kinds of name that had meaning to me but I was reading a verse in the Bible called Matthew 5:13-16 about being Salt & Light to the world. We felt like it was fitting since 1)we want to be a light into this world and 2)Salty air & sun are two words that come to mind when we think of the beach & we wanted to create a beachy boho vibe for our brand.  We added Trading Co. since we plan to work with people all over the world to create a global marketplace right here in the USA.

Where are your products sold? Are they sold in stores?

Currently, our products are only available online and sold in person during pop up shops & vendor events.

What is your favorite part about running Salt & Light Trading Co?

I LOVE the people we have met through starting this business and the community behind it. The people who just “get it” the ones that catch our vision, run with it, and become world shakers with us. They become more than customers, they become friends.  I feel so at home and in my element when we are doing vendor events and interacting with our customers. It isn’t easy but I love that this is my “get to”.

What is your least favorite part about running Salt & Light Trading Co?

Ironically enough, shopping for products. A lot of time & research goes into it and I can quickly lose a day. It obviously has to happen but I can get discouraged when I come up short and feel like I wasted a day of work. Staring at a screen can exhaust me and the options overwhelm me.

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Is there a favorite product?

I’m currently loving our dress made by our artisans in India. The quality is incomparable to anything I have seen. They fabrics are hand printed and/or hand embroidered which means each piece is one of a kind. I call them our unicorn dresses because they flatter any body type.

You give back a portion of your proceeds, can you tell us about that? 

We give back 10% of sales to a children’s home we visited in the Amazon called Grace House Amazon located in Brazil. It is run by a local woman with the purest heart, most giving spirit, & selfless person I have ever met. We saw it in the beginning stages with just a few kids but It is the only children’s home for 1,000 miles so you can only imagine how much it has grown! Our goal is to fully provide monthly operating costs by the end of the year. We want to see them thrive, grow, & flourish so they can hire more local women to work as well as take in more children.

How do you spread the word about your company?

Online and by word of mouth! You can mostly find us on Instagram and our website. I just started doing live videos more often on my instagram and interacting with people there is almost as good as a vendor event.

Do you have any advice for fellow entrepreneurs?

It’s easy to be afraid of failing BUT quit thinking about the things that could go wrong and starting thinking about the things that could go RIGHT. I think its time to stop thinking about the things that do go wrong as failures but as steps to success. I found so much freedom  when I realized the other ventures I have done in the past weren’t failures like I originally thought but steps to get me to where I am today. They were just pieces of the puzzle.

Also, stay in your lane. Don’t define your success or compare all the amazing things you’ve accomplished to what someone else is doing. Keep running your race & using your voice. The world needs more of you and only you can be you.

Do you have a favorite quote or go to saying? 

“I am that girl. You are that girl. Together, we change the world.”

About She's Fit to Lead

She's Fit To Lead is a community for the next leaders of our generation. We believe the simple act of connecting with one another is a critical step in building confidence and a successful future. Our community connects young women at college campuses and starting careers across the country, challenging and empowering them to unlock their true potential. ABOUT SFTL

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