May 11 2017

Meet Jess Puccinelli, Founder of Haute Hope

What exactly is Haute Hope?

Haute Hope is a socially conscious gifting studio based out of Los Angeles, California. What this means is we make gift boxes for consumers and businesses alike, but we only use products that give back to a good cause or positively impact the world.

What is your mission?

Our commitment is to make it easy for people to give good. We do the curating, the designing and the shipping and you sit back knowing you gave a gift that impacted many lives.

What inspired you to start Haute Hope?

In 2013, I was looking for a thoughtful gift to get a friend when I had another friend suggest a company called The Giving Keys. They make necklaces using reused keys with a word engraved on them. Once you embody the word on the key, you give it to someone who needs it more than you. Not only that, but the company employs people transitioning out of homelessness. Up until that point, I was never exposed to a company that was wholly socially conscious and design driven. I told my friend, “I wish there was a place where I could go and someone curated all of these beautiful products that give back, except they were put into gift boxes and I could just pick a box and send it to a friend.” Her response was, “When are you going to start?” So, here we are.

Where did you get your inspiration from?

I was, and still am, inspired by the notion that you can create positive change in the world without sacrificing design. Additionally, I deeply believe there is something profound about giving or receiving a gift that gives back to someone else.

How did you come up with the name?

Fortunately, the name Haute Hope came to me within minutes after the idea did. Haute meaning chic/refined and Hope being the root of all endeavors. If we aren’t cultivating hope, operating in hope or developing opportunities for others to remain hopeful — then what are we doing?

What are the products found in your box?

We curate everything from organic cotton napkins handwoven by marginalized women in developing countries, to candles that up-cycle into art pieces for the home, to teas that give a percentage of proceeds to wildlife preservation organizations. There’s so much! Lately, we’ve been working to quantify the good that happens in each box and it’s so exciting to realize how many different ways one of our gift boxes gives back.

What is the hardest part about running Haute Hope?

Staying patient! The reality is when you start a business, you’re putting massive amounts of time, money, energy and emotion into the first few years with little to no return. I am constantly having to adjust my gauge for the return on investment (ROI). Thankfully, because it is a socially good company, our ROI can be measured in impact, versus profitability or revenue. For a Type A personality like myself — accepting that the growth/stability will only come with perseverance is most definitely the hardest part.

How do you spread the word about your company?

My background is in grass roots marketing and public relations, so, naturally, those methods are the foundation of our strategy. We do experiential marketing events, collaborations and, of course, good old-fashioned word of mouth.

Stay Fit and Healthy

Do you have a favorite quote or go-to saying?

Recently, a friend said to me, “The future belongs to those willing to get their hands dirty.” I absolutely love this — there is no substitute for working hard and smart, especially in a day and age where most are looking for the easy way out.

Do you have any advice for young entrepreneurs?

-Do not, under any circumstances, compare yourself to people or other businesses on the internet. Stay in your lane.

-There is absolutely no “right” way. Do it your way.

-Enjoy this adventure. In many ways, entrepreneurship is a luxury, treasure it and have some fun.

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