Recently, we had the opportunity to cover the Indie Beauty Expo in New York.
The event was amazing, and we have so many exciting stories to share with you. While we were there, we couldn’t help but notice the gorgeous flower crowns that everyone was wearing. When we found the source, the very awesome Christy Doramus, we just knew we had to share her story with our She’s Fit To Lead community:
How did you make the transition from beauty publicist to flower stylist?
Crowns by Christy began as a passion project while I was still working full-time as a beauty publicist. During the summer, I made flower crowns for friends and guests in the backyard of our house for fun and when there was an opportunity to make them for a client event, I jumped at the chance. With the support of my colleagues and friends, I was lucky enough to turn a fun art project into a full-time business. I wouldn’t be doing any of it without the encouragement from so many incredible women.
- Why flower crowns? What do you love about them?
Be it a headpiece or a wildflower behind your ear, wearing them as an accessory brings instant joy. I not only love flowers in general, but also enjoy making others happy and flower crowns do it every time!
- What was the hardest thing about starting your own business?
Running my own business is a constant challenge, but I use so many of the lessons and strategies I learned as a publicist to manage my business every day. Being your own boss requires a lot of self motivation and discipline, which can be difficult to me as I have been working from home for the past year. To keep myself motivated, I enjoy surrounding myself with amazing women, creative minds, and friends who can learn from or share ideas with.
What is your favorite part of what you do?
I’ve had the opportunity to work with so many amazing brands and media outlets over the past couple of years while growing my business. I love hosting DIY flower crown classes for private parties and recently have also experimented more with creative floral instillations for events.
- Do you have a favorite flower?
My favorite flower is lily of the valley. Although it can be difficult to track down, I love how amazing it smells. I actually wore a crown made of lily of the valley on my own wedding day.
- Have you made flower crowns for any celebrities?
I am very fortunate to say that many beautiful women have worn my headpieces including Amanda Seyfried, Nicky Hilton, Drew Barrymore and Mariska Hargitay.
- We want to try to make some flower crowns. Tell us about your book.
Last spring, I published a DIY flower crown book with easy-to-follow steps for 30 styles of fresh and faux headpieces and accessories. Here are the 5 steps to make a flower crown:
- florist wire
- garden shears or scissors
- thick and pliable craft wire
- fresh seasonal blooms
- Cut your flowers, leaving 1.5 – 2 inches of the stem and create a pile of blooms to easily select those you want to use as you work.
- Use the craft wire to create the base of your flower crown. Measure it around your head to make sure it fits and then twist the two ends together.
- Place your first flower against the craft wire. Us the florist wire to wrap the flower to the craft wire 2-3 times around, but make sure not to pull too tightly as it can rip through the stem.
- Repeat Step 3 by adding individual flowers or small bunches of blooms in the same direction (1-3 pieces at a time). Every time you add a flower, you can cover up the wire from the previous bloom.
- Complete the flower crown by repeating step 3 until the craft wire circle is covered
What three words would your friends use to describe you?
I would HOPE they would say creative, caring and generous… I have so much love for the women who have supported and mentored me along the way and I would honestly do anything for them.
- What’s your advice for someone who wants to turn their creative/artistic talents into a business?
I absolutely love to constantly be creatively stimulated. I’m most inspired by other women who have built successful businesses and enjoy learning from them as much as I can. I am always searching for visual inspiration through art, photography, floral work and design.
I think the key to running your own business is always having a true passion for what you do. You must also be willing to constantly learn from others who have achieved some of the goals you set for yourself. If you wake up every day and want to grow and improve what you are doing, you are on the right track. I make mistakes every single day and I really have to pick myself up and learn from them to move forward and strive to improve while I grow my business.
- What makes you feel confident?
I feel most confident when my hard work and creative vision comes to fruition. There is nothing more rewarding than a successful project that took blood, sweat and tears during the process!