We had the opportunity to connect to Marlee Loiben the creator of Marlee Rose Campus Clothes! Marlee started making tailgate clothes in the winter of 2016 when she was frustrated about not being able to find enough trendy college apparel. Read below to find out what Marlee did to change that!
What exactly is Marlee Rose Campus Clothes?
Marlee Rose Campus Clothes is a clothing line of nearly 100 products designed for college spirit wear. We have a variety of products including: tanks, tshirts, sweatshirts, jackets, denim, chokers, hats, bodysuits, skirts, and much more. We work with EVERY school out there from Big 10 to small liberal arts academy’s to make customized apparel with in style trends just for you!
What is your mission?
Our mission is to create trendy alternatives to otherwise plain and boring college apparel for every school! I hope that each and every person that comes across my website can find at least one item that speaks to them.
What inspired you to start Marlee Rose Campus Clothes?
When I was a freshman in high school I began college touring with my brother who was a junior at the time. At every school we went to, I would pick up a college shirt from the book store. Towards the end of my sophomore year I was cleaning out my room and found a pile of the college shirts I had accumulated that still had tags on them. I always like to dress nice to school so I never wore the tshirts! I decided to play around with the shirts and next thing I know I wound up with some pretty awesome lace up and distressed tanks! I began wearing them to school and some seniors asked if they could buy them from me. And from there Marlee Rose Campus Clothes was born.
Where did you get your inspiration for your designs?
For my designs I use whatever is in style at the time. That’s what’s so great about my business. My products constantly evolve and change to whatever is in style or whatever season it is. Many of my styles come from one of my favorite stores, LF or from celebrity outfits such as Kim Kardashian.
What makes your campus clothing different from the other ones out there?
I feel as though I had a bigger variety of products than other companies. Not only do I have tanks, tshirts, and chokers but I sell jean jackets, overalls, bodysuits, bandeaus, skirts, fuzzy shorts and fuzzy hoodies. When shopping with Marlee Rose Campus Clothes there is an endless supply of college apparel that not all companies offer.
How do you spread the word about your company?
The key to spreading Marlee Rose Campus Clothes stems from both social media and my campus reps. When I began Marlee Rose Campus Clothes I used Instagram as my main outlet for promoting my brand. I then moved into Facebook too and later added a Marlee Rose Campus Clothes website. Social media was a great way for me to show off all of the products I can or have made. Nearly all teens, which is the age in which Marlee Rose Campus Clothes targets, have an Instagram or Facebook account which made the spread of my brand come so easily. But the most helpful tool in promoting and spreading my brand has been my campus rep program. I have reps all over the country ranging from LA to NY. They are high school seniors and/or college students who wear and promote my brand to their high school and college friends. My reps are absolutely amazing at not only spreading my name but bringing in tons of business each month.
What are your goals for Marlee Rose Campus Clothes?
What is the biggest surprise you’ve had since you started Marlee Rose Campus Clothes?
A year and a half ago when starting Marlee Rose Campus Clothes i’d never have though i’d get this big. People stop me all the time to say “are you the clothes girl” I am literally referred to as the “clothes girl.” I couldn’t have imagined Marlee Rose Campus Clothes spreading all across the country and having the privilege of selling to boutiques in the suburbs of New York and Chicago as well as having my own website when starting this business.
You started your business at the age 16, what is the most challenging part about being a young entrepreneur?
At times boutiques I have worked with have tried taking advantage of me due to my young age. I have been asked to lower my prices for them, to have products ready just a few days after orders are placed, and have been asked to make styles I don’t offer. It is often uncomfortable to have the difficult conversation of talking to a 40 or 50 year old in regards to unfair treatment but at the end of the day having that conversation has saved some important working relationships.
What advice do you have for aspiring entrepreneurs?
Do not let potential work partners or customers intimidate you because of your age. If you are a young entrepreneur running your own business than you already have so much power and confidence. Do not let people push you around. Stand your ground and don’t be afraid to tell someone no if they try to get you to change your policies for them.