I first learned about Jennifer Fishkind in my sorority magazine. (They’re actually worth reading. Who knew?). I was dying to know how she had grown her blog site to more than two million readers a month and her Pinterest following to 3.5 million, and where she came up with the name “Princess Pinky Girl,” so I contacted her, honestly, not thinking anything would come of it. She responded immediately, and I had the opportunity to talk to her and learn about her life as a busy mom, entrepreneur and Pinterest rock star:
- How did you start Princess Pinky Girl?
I really fell into this, and I was also lucky. After working in the not for profit space for twenty years, I wanted to be home with my kids. I knew I wanted to do something on my own, but I was not sure what it was. I was an early Pinterest fan, and while planning a Bar Mitzvah, I became obsessed! I really realized the power of Pinterest as a social media site. Suddenly, I found myself with a large following for the boards I was creating, and I started thinking this was something I could really do, and Princess Pinky Girl was born. When I started, I didn’t know exactly what direction it was going to take, but I decided to have faith in myself. I think my success comes from the fact that I love what I do, but also comes from my willingness to network constantly. I talked to anyone who would talk to me about how to grow the site. I love making connections, and I have formed really great relationships through all my networking.
- Why is Cinderella your favorite princess? If she could do a blog post, what do you think she would write about?
I don’t know! I remember getting a Cinderella book at a birthday party in preschool, and I read it until it was falling apart. I love the story, and hey, she obviously had a really pretty blue dress! If Cinderella were to write a blog post, it would for sure be a DIY blog post of how to make her own clothes (definitely with glitter). In general, all the Disney princesses are strong women. Especially with the newer ones, they don’t wait for someone to save them, they save themselves.
- For all us social media addicts, what is it like to have 3.5 million followers? How did you do it? How do you keep them engaged?
Authenticity! Being authentic is how you keep them engaged and also how you get them in the first place. When I started, my posts were just about the things that I truly loved. On my website, I try to stick to recipes and crafts that follow the “If I can do it, so can you.” model. For example, I’m not a great baker, but I try to inspire people, and always keep it real. I never pretend to be anything that I’m not. I don’t try to be Martha Stewart or anyone else other than me! In the end though, it’s all about the image you create. If you dont have a good image its not going sell.
- Was it scary taking that “leap of faith” to start Princess Pinky Girl?
For sure! I had a really great job and job security, and I had worked so hard to get there, but I took that leap of faith. I think I got lucky. Looking back though I wonder what took me so long to start it, but I’m so happy that I did. I just really trusted myself. The blogging world is a crazy world, but the key to it is finding the people who understand the benefits to working together and growing with each other. Unfortunately, there are still some people out there who believe that we can’t all work in the same space.
- Going back to your life before Princess Pinky Girl, do you have any advice for our followers looking at a career in the not for profit world?
When I hired, I was never looking just for the people who had the internships and the experience, but instead, I was looking for fit – the right person for the job. It’s so important to go out and meet people and be the face of the organization you represent like old school fundraising did. Especially with today’s generation, we rely on the internet and social media, and especially when you’re trying to fundraise a face to face is so much more effective. I looked for someone who understood the numbers and who was motivated by goals and exceeding those goals. In the end, those analytics really matter. It’s the same now looking for when is best to post, and how to play the online media game.
- You were in a sorority in college. (Go SDT!). What did you learn from your sorority life that helped you in your career/your life?
I learned the importance of networking and getting along with people and working together. It always applies, because there will be times even in an office where you’re not going to love or like everyone but you need to work with everyone.
- What makes you feel confident?
A lot of times, I’m not confident. I think as women, we all question ourselves, but I reflect on what I’ve done. I’ve raised 3 boys into amazing young men. I’ve been a great mom, and I’ve built good career for herself and her family. Being able to build something from nothing has been a big confidence booster, and reminds me, with passion and determination, there isn’t anything that we can’t do!
- You are building a huge online media presence and you are a busy mom. How do you balance?
I work all day, and I’m always on the computer. When you own your own business, you really can’t turn it off. It’s a hard balance working at home, but I’ve been able to balance. I’ve learned to stop when I need to, so I can be there with my kids, and sometimes it’s more life and less work, and sometimes it’s more work and less life. I never thought it would be so hard to manage time working for myself, but it really is hard to have balance. I have really made it work though.
- “Success is doing what you love and making it a career.” Are you successful?
For sure! I feel like the luckiest person in the world. Who gets to play online all day and get paid for it? I feel like I hit the jackpot!
- What does She’s Fit To Lead mean to you? How does someone become Fit to Lead?
She’s Fit To Lead is about being empowering and being all that you can be. It’s a path to allow women to build their resume not just as a worker but also as a person. To become Fit to Lead, you need to start with something that you love, and grow with it. You become a strong leader by being passionate and showing people how passionate you are. That passion will shine through and people will be inspired and want to feel the passion that you’re feeling.
Thank you Jennifer. We feel your passion, and we’re inspired! Welcome to our Fit List.