Can you tell us a little about yourself?
What exactly is ROX Jewelry Shop?
After getting my degree in Geology from the University of Texas at Austin, I worked for a few years in the corporate world as a geologist. Doing that I felt like a little piece of me faded away every day— I was working long hours doing something that I realized I had no passion for. I didn’t feel like I was making a positive impact on the world, there was little opportunity for creative expression, and there were no women in management or leadership roles for me to look up to. One day, I woke up with the realization that if I didn’t leave soon, I could wake up in 30 years and still be unhappy, wondering “what if”. So, I started saving any extra money I could, and on March 24, 2017 I left that job to pursue a career that I would be passionate about. I was inspired to do better, to giveback, and create a brand I could proudly stand behind.
What is your favorite part about running ROX Jewelry Shop?
What is your least favorite part about running ROX Jewelry Shop?
Is there a favorite product?
Of course! The week after I quit my job, I realized how little I had been giving back, and spent a lot of time volunteering, making lunches for the homeless, and donating to causes I cared about. It was incredibly rewarding, and I knew that if I was going to start a business, I’d have to have one that made the world a better place through giving. I think that the market is changing and the young generation is full of conscious consumers that are looking less for a specific product, and more for a trustworthy company with a cause. Originally, we started with having a charity of the month each month, but realized that not everyone supports the same causes. So, in November we started allowing our customers to put a note on their checkout page with the name of the charity they wanted their order to donate to, and it was a hit!
How do you spread the word about your company?
Do you have a favorite quote or go to saying? 🙂
Is there anything else you would like to share with us?