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September 11 2018

Introducing Camille, Founder of Socially Conscious Club

Can you tell us a little about yourself? 

My name is Camille and I live in Perth, Western Australia with my three beautiful, crazy children (two girls and a boy) and my best friend and partner Nabeel. I have worked in the corporate world managing Registered Training Organisations (RTO) and consulting in the Vocational Education and Training (VET) industry for the past 12 years.

I have always been socially conscious and an outspoken activist and feminist since I was two years old, according to my mother. I volunteer feeding the homeless and try to do my part to help others whenever I can. However I have always wanted to do more and was aware of how limited I was in just my volunteer role. That is why Socially Conscious Club was born, it is my vehicle to make a bigger impact with causes that are close to my heart.

What exactly is Socially Conscious Club?

Socially Conscious Club (SCC) is a social enterprise bringing together inspiring products, movements and education that are making the world a better place… and we put it all in a box.

Our subscription plan and curated gift boxes feature socially and ethically sourced products, plus the education behind what those products do. We combine people’s love for surprises and ethical products to make it easier for everyone to be more socially conscious.

Our goal is to promote inspiring Conscious Changemakers and show people the incredible work happening around the world and how all of us can make a difference too.

What inspired you to start Socially Conscious Club?

I launched Socially Conscious last year out of growing frustration that I wasn’t doing enough. I believe everyone wants to make a positive impact on the world. We all want to help others, care for the planet and support worthy causes. However it’s often difficult to know where to start and what you can do. While we are all constantly informed about the issues around the world, we are given little information on good news and how we can all create change together.

That’s the purpose behind Socially Conscious Club. We do all the research and leg work so that each box tells you a story of hope, kindness and possibility. It’s a box of inspiration that gives back in multiple ways.

How did you come up with the name?

Sounds cheesy but it came to me in a dream. The company name, logo and even conscious changemakers all came to me organically. It wasn’t until after I immersed myself into the industry that I realised I wasn’t that original and socially conscious is used everywhere. The idea of the club is because I wanted everyone to feel like we all belonged to an inspiring group of people dedicated to making the world more socially conscious.

I also wanted the company name to be non-generic so that the business could evolve along with me. When you have a company you are in a position to do a lot more than when I was just a volunteer feeding homeless people on the streets. If I decide tomorrow to set up a charity that helps people experiencing homelessness, then Socially Conscious Club will be the umbrella of that enterprise. Everything I do will be socially conscious so it fits.

Each subscription box supports charities and causes; can you tell us about that?

The Socially Conscious Box, actually all our boxes, are about giving back. Each subscription box features a different movement and all the products and education support that movement.

Every box includes a $1 loan through Kiva, an international non-profit connecting people through lending to alleviate poverty. We then support other causes and charities depending on the movement. For example, our current Socially Conscious Box features the Palm Oil Free movement and 30% of box sales is getting donated to The Orangutan Project, a non-profit that supports conservation projects saving orangutans and fighting deforestation.

What makes you subscriptions boxes different from the other ones out there?

There are amazing subscription boxes out there similar to our Socially Conscious Box. I didn’t discover these until after I started the business, but rather than discourage me it excited me to know that there were likeminded people out there with the same purpose and a market that wanted this type of subscription box.

What sets us apart is that rather than being niche, like choosing products that are only eco-friendly, food-based, vegan or supportive of one cause, we do it all. I think to truly be socially conscious you need to look at every aspect of the world and your place in it. To me, education is the most powerful weapon which you can use to change the world (thanks Mandela) and whether or not you decide to use one of our products or not, I think anyone that subscribes to our box is open and curious enough to learn more about it.

Is there a favorite product in your boxes?

There is absolutely no way I can answer that… no I thought about it and I can’t. The best part about starting this social enterprise is the conscious changemakers I have met. I cannot tell you how inspiring it is to truly immerse yourself in a world where people are dedicated to making a difference, and often against all odds and at sacrifice to themselves.

Every day I come across a product that blows my mind and I just want those products to be more accessible to everyone. Socially conscious products and living shouldn’t be a niche market and hopefully with our boxes we are proving that.

What is your favorite part about running Socially Conscious Club?

I think I just answered that one. It is by far getting to live in a world of inspiration and kindness. No other job has allowed me to spend 5 hours reading about eco-friendly technology or watching TED Talks on kindness. With each movement I get to delve into that world for research and authenticity. It is a dream come true and I hope my sharing of our wonderful world has a ripple effect.

What is your least favorite part about running Socially Conscious Club?

Two words – Information Technology! For me, launching Socially Conscious Club was like jumping off a cliff. I was literally sitting at my computer ready to launch, and ready not to. But I only regret the things I don’t do, so I did it – and it has been full on every day since.

The company is fueled on my passion alone – which means I do everything. I worked at an ISP before and I am pretty computer savvy so I thought, how hard could it be? The answer is very hard. Getting the website to function was difficult enough, but every other week there are updates and things breaking. There have been too many times to count where I have been up at 3am reading coding to work out a simple problem that I could pay an IT person to fix in 5 minutes. But hey, I said I like learning so I guess this is a great opportunity for that.

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How do you spread the word about your company?

I use social media a lot. Mainly Instagram and Facebook for the moment. We have also been featured in Eco Warrior Princess, Peppermint Magazine and a variety of subscription review blogs and eco-friendly directories. Our subscribers also recommend us to others which by far means the most to me.

Do you have any advice for fellow entrepreneurs?

If you have self-doubts, be smart and address them. If you have done all your research and are passionate about the purpose, then I say go for it! I think the real success for entrepreneurs is the courage to try something different.

How many times have you ended up at a place in your life and looked back to see how you got there?

The path wasn’t straight or covered in a red carpet. It was challenging and confusing and you probably had a different idea of where you thought you would be. But in the end the journey is what matters, not the destination. And your success will be every day that you choose to be brave, kind and inspire others.

Do you have a favorite quote or go to saying? 🙂

I love a good quote but everything I believe in is summed up in the words of Mahatma Gandhi, “Be the change you wish to see in the world”.

Is there anything else you would like to share with us?

Thank you She’s Fit To Lead to share my socially conscious message with you and your readers. Love and kindness, Camille xxx

About Zara Puskuldjian

Hi, I’m Zara Puskuldjian! I am from Long Island, New York but I currently reside in Boca Raton, FL. Recent graduate from Lynn University with my Bachelor of Arts degree in Advertising and Public Relations with a minor in Photography. I love traveling, my friends, family, photography, warm weather and my 3 lbs. min pin, Nova. Oh and how could I forget my undying love for… chipotle. I am a firm believer in the wise words of Coco Chanel “Beauty begins the moment you decided to be yourself.” (:

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