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January 16 2018

Introducing Beka Burch Founder & CEO of The Priceless Collection

Can you tell us a little about yourself?

Hey yall! My name is Beka Burch and I am an entrepreneur, speaker, youth leader, wife, and new mom dwelling in Baton Rouge, LA. In the day, I run The Priceless Collection and raise our sweet baby out of my home office. By night, you can find me grabbing coffee with my youth girls, diving into a new business book, or hanging out with my family. I graduated from LSU with a degree in Spanish Education, and after two years of teaching, exchanged my classroom for a home office and diaper bag. My greatest passion is making Jesus known – whether that be through fighting trafficking via my business, leading our youth girls, or using my Spanish to interpret the gospel. I want my life to be an instrument through which God can bring love to this world.

What exactly is The Priceless Collection?

The Priceless Collection is a jewelry and apparel business & ministry that fights sex trafficking with every purchase. Our mantra lies in this thought: “Women are purchased with coins every night and are sold into trafficking. We take those coins and turn them into jewelry to set them free.” 25% of all our profits are donated to our partner in South East Asia, Freedom 418. Together, we provide safe housing, career training, education, and a gospel centered curriculum to women who have been rescued from trafficking.
We make a wide variety of pieces out of foreign currency from around the world, and last year, added our small apparel line.

What inspired you to start The Priceless Collection?

A few years ago, a missionary couple (the ones who run Freedom 418) presented on trafficking at our church. Their presentation only lasted an hour, but the impact that it made on me has lasted a lifetime. That night, I went home and pondered how I could help in this area of injustice around the world. The next day, I was cleaning out my closet and stumbled across an old box of coins that I gathered while traveling Central & South America with our church. Immediately, the Lord gave me a vision – “People use coins to buy women and use them for sex trafficking. I want you to turn these into something in order to set these women free and show them that they are priceless.” It was seriously a vision from God, because never before had an idea like that ever popped into my head. With that, I began my journey to make The Priceless Collection a means to fight trafficking and bring love, restoration, and freedom to women around the world.

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How did you come up with the name?

The Priceless Collection was, without doubt, the most beautiful name for this passion project. The representation that women should not be bought with mere coins and valued at a certain price, but that they are priceless in the eyes of God, was the driving force behind the name. We want to show women that they are invaluable and priceless in His eyes.

Where are your products sold? Are they sold in stores?

We sell all of our goodies online in our store (thepricelessco.com) and with retail partners (or Boutique Fam, as we call them). We currently have 17 boutique fam members across the nation. To see where you can get your jewelry, search our website retail location page!

What is your favorite part about running The Priceless Collection?

Without doubt, my favorite part about running my business, is bringing freedom and love to the girls that we work with. It’s amazing to see the testimonies from these girls’ lives. Because all of them were entangled in abuse and deception for years, I love seeing the transformation process as they experience real hope and joy from Christ as they begin a new life.

You donate a portion of your profits through every purchase, can you tell us a little about that?

We donate 25% of our profits to Freedom 418, our partner in South East Asia. Like mentioned above, we work to provide women rescued from trafficking with safe housing, career training, education, and a gospel centered curriculum.

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Is there a favorite product you sell?

My favorite product (and our best seller) is our Leather Wrap Bracelet! With the customized option of choosing a coin from any of our 50+ countries in stock and a beautiful latigo leather wrap, these piece is perfect for your everyday wardrobe.

How do you spread the word about your company?

Most of our marketing is done through word of mouth and social media! We have a wonderful following that wholeheartedly supports our mission and vision to spread the priceless message to victims of trafficking and women across the world.

Do you have any advice for fellow entrepreneurs?

Let God be the center of your business and all of the rest will fall into place. When you not only include Him, but make Him the reason you are doing what you do, you will see success like never before. He will become the life-breath of your soul, the heart-beat behind every sale, and the driving force to every wise decision you make.

Do you have a favorite quote or go to saying?

Where there is no vision, the people perish.” Proverbs 29:18
I’m always praying this over my family and my business. We constantly need vision for the things in our life in order to see growth in our dreams and goals!

About She's Fit to Lead

She's Fit To Lead is a community for the next leaders of our generation. We believe the simple act of connecting with one another is a critical step in building confidence and a successful future. Our community connects young women at college campuses and starting careers across the country, challenging and empowering them to unlock their true potential. ABOUT SFTL

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