Can you tell us a little about yourself?
My name is Kelly and I am the founder of Joy Tribe. I am wife to Ben, mommy to Stella, and together we are the family behind Joy Tribe. We run Joy Tribe from our cabin on the lake in small town USA. I absolutely love to travel and would love to one day travel the US in an RV! When I’m not busy with Joy Tribe I love to cook for my family and friends. I am strong in my faith and so excited about this crazy journey Joy Tribe is taking my family and I on. We hope you will check us out and Join the Tribe and maybe even help us spread a little joy!
What exactly is Joy Tribe?
Joy Tribe is a faith based brand on a mission to spread JOY! We provide joy filled merchandise with a purpose. Ten percent of every purchased goes to one of our listed charities and each customer gets to choose where to send their joy. All they need to do is leave us a note at checkout letting us know which charity they choose. If they forget, no worries, we will just choose one for them.
What inspired you to start Joy Tribe?
I come from a medical background. I graduated with a bachelors degree in radiology and specialized in Sonography. If you had told me 5 years ago that I would start my own clothing brand I would have said you were crazy. We are very strong in our faith and one day the idea of Joy Tribe just popped in my head. I truly believe God gave me this vision for Joy Tribe. When I feel unsure, or the question “Is This What I’m suppose to be doing” pops in my head. He always has a way of reaffirming me. He gave me a heart for giving back and for that I am forever thankful.
You give 10% of every purchase to charity, can you tell us how?
This Is my favorite part about Joy Tribe! There are so many companies and brands that give back, which is amazing, BUT what makes us different is that we allow our customers to choose where their 10% (or joy as we like to call it) goes to. All they need to do is choose from our listed charities and leave us a note at checkout. We then donate bi-monthly to the charities that have been chosen.
How did you come up with the name?
Our mission here at Joy Tribe is to spread joy and create a community of brave, gracious, loving, and joyful individuals. With that in mind the name Joy Tribe was born.
Is there a favorite product?
I love all of our merchandise but if I have to pick a favorite it would have to be our Tribe Vibes tee/sweatshirt because it holds such personal meaning to myself. Being a mother is what inspired me to create this shirt. Not long after having my daughter I started thinking about what values and characteristics I wanted to not only instill in her but show her. Be Brave. Give Grace. Love More. Choose Joy. This shirt was created as a personal reminder for me to live out these characteristics, to lead by example and teach my daughter how to live them out. I hope this shirt will encourage each and every mother, daughter, aunt, grandmother, and friend who wears it. It takes a Tribe to raise our children. May we surround them with Brave, Gracious. Loving, and Joyful women.
Where are your products sold?
Our merchandise is sold via our website
What is your favorite part about running Joy Tribe?
Community. We have been so blessed with the most amazing customers and brand reps. I have loved making connections with some pretty amazing women.
What is your least favorite part about running Joy Tribe?
How do you spread the word about your company?
Social media is our biggest advertisement platform. You can follow us on instagram @Myjoytribe. There we announce new products, special offers, and do some pretty amazing collaborations.
Do you have any advice for fellow entrepreneurs?
There is never a “Right” time. If there is something you want to do, DO IT. Trust your instincts, they are usually right.
Don’t be afraid to ask for help. You know your brand and what works for you. Don’t compare yourself to other brands. You are capable of so much, believe in yourself, If you don’t who will?
Do you have a favorite quote or go to saying?
May Joy live freely in your soul and speak loudly in your spirite (JOY TRIBE)