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July 15 2016

Hidden Benefits of Social Media

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smling at phoneIt’s pretty uncommon to come across someone who doesn’t have an iPhone or an Android in his or her hand. Everyone uses some form of technology, whether it’s personal or business-related. I remember the first time I ever started using social media; it was when I was in middle school and everyone needed to have a Myspace — yes, I said Myspace. It was our go-to site back then.



At that point, I didn’t know how many different and multiple social media platforms would end up impacting my life. About 7 years later, I no longer use Myspace because Facebook completely took over, but I have pretty much everything you can imagine besides that; including Instagram, Tumblr, Snapchat, Pinterest and Twitter. I am definitely one of those girls who has an iPhone in her hand all the time, and I am not ashamed. Everyone is always talking about the negative effects that social media has, but let’s talk about some of its benefits.

girls on phoneStaying connected
In my opinion, one of the greatest things about social media is the ability to stay connected with friends, family, coworkers, school mates, etc., for free. If you traveled abroad and met friends, or if you have family out of the country, it’s very simple to stay in touch. Just hop on any social media platform they have and start talking, sending pictures and communicating quickly.



The world of news
Not everyone gets up every morning, turns on the news or reads the newspaper, and that’s OK because we all still know what is happening around us. News stations have even taken their programming to Twitter and Facebook to share important information about what is happening around the world. This year, for example, I woke up one morning before work and was laying in my bed scrolling through my phone on Facebook, when I saw and heard all about the recent tragedy that happened in Orlando. Social media platforms have given me news around the world pretty fast lately.

Write for usPromotion
You can be an offline business or an online business, and you can also promote yourself to one of the largest audiences, once again, for free. Bloggers, writers and content creators use social media sources as the best and largest place for communication. Advertising and sharing don’t just improve reputations, but also sales. With Facebook, Twitter and LinkedIn, you can lower your marketing cost. Along with promotion, these sites bring people together on a huge platform to achieve different objectives, such as fundraising.

Personal branding is something that is really growing and crucial in today’s day and age and there are different things that you can do to promote yourself.  Check out this great podcast on developing your brand.

Each and every platform has its own way to promote and keep everyone connected. For example, Pinterest is more about images; it’s a bookmarking tool for you to discover and save new products. It’s your choice to find out which social media site is best for you. It is all in your hands to decide if you want social media to be beneficial to you or not.

Zara Puskuldjian

About Zara Puskuldjian

Hi, I’m Zara Puskuldjian! I am from Long Island, New York but I currently reside in Boca Raton, FL. Recent graduate from Lynn University with my Bachelor of Arts degree in Advertising and Public Relations with a minor in Photography. I love traveling, my friends, family, photography, warm weather and my 3 lbs. min pin, Nova. Oh and how could I forget my undying love for… chipotle. I am a firm believer in the wise words of Coco Chanel “Beauty begins the moment you decided to be yourself.” (:

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