What is Glow For A Cause?
GLOW for a cause is beauty that gives back. We developed luxurious skincare products and perfumes with pure ingredients and scents that are simply divine, and we give 5% back to our incredible partner non-profits.
What was your inspiration for founding it?
I’ve always been slightly obsessed with skincare products and perfume. My sister and I were on a kick to find body butter without harsh chemicals that worked well, but also smelled sexy. I love the natural products, but wasn’t always in love with the scents. And every time I slathered my favorite perfumed lotion on my arms, I couldn’t help but think of all the chemicals soaking into my skin. I remember the exact moment that I said to my sister, “Why can’t there be a body butter that works as well as coconut oil but smells as good as Prada?” And at that moment, I decided that I would make my own.
How did you pick the name?
Should I admit this? My Dad picked the name. I knew I would build a brand that gave back, and I loved the words ‘for a cause.’ I struggled finding the right word to describe the mission and feel of the company. And my dad, a former Marine and pretty hardcore guy, immediately said, ‘What about glow? It describes exactly what you’re saying about feeling strong, confident and beautiful.’
The not for profits you support are very diverse. How do you choose them?
I chose our partner non-profits from the heart. I wanted to work with smaller organizations who would benefit directly and who I could have a personal relationship with. I’m huge into personal relationships and collaboration, and I really enjoy the hands-on work that I do with these non-profits. Each non-profit helps empower and serve people (and animals) in need of some extra resources.
What did you need when you started your business? Did you need to convince anyone else that it was a good idea? If so, how did you do it?
I needed a lot of time and research to start my business, and I took that time and waited until I was confident that GLOW for a cause was ready to hit the ground running. I started this business on my own, without partners or investors, so I didn’t really need to convince anyone but myself.
What makes your products special?
What three words would you use to describe yourself?
Sensitive, fearless, independent
What is the biggest challenge and biggest reward of starting Glow For A Cause, so far?
The biggest challenge is marketing a scent- and texture-based company online since customers can’t smell or feel the products. We were able to work with ipsy and get our products into the hands of 101,000 women and this was a huge opportunity. The biggest rewards personally are hearing the words of happy customers who love GLOW for a cause and knowing that GLOW helped our partner non-profits.
Do you do trunk shows on college campuses? Would you like to?
I haven’t done a trunk show, but would be happy to have students do a trunk show for me and split the profits. I’m crazy busy, but would love to explore this idea!
What advice do you have for someone wanting to start a business?
Read “Not Taught” by Jim Keenan and then read “Trust Agents” by Chris Brogan. If you have faith in your idea, and it is a marketable idea, just move forward with it. My industry (beauty) is totally oversaturated and I could have let this deter me, but I believed in my product and message.