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September 21 2017

GAIA For Women

Can you tell us a little about yourself?

Born and raised in Texas, attended University of Texas at Austin, then working in fashion in LA and San Francisco for a while. Fast forward several years: I’m now a wife and mother of 4 kiddos (3 yr-old twins plus 2 teenage step kids) living in Dallas, TX.

I’m a wife, and mom to 5-yr-old boy/girl twins, and step-mom to a 15 yr old daughter and 17 yr old son.

My other ‘child’ is GAIA Empowered Women, which I founded after my experience mentoring a Burmese refugee woman named Catherin back in 2009.  The experience really affected me… she had just recently arrived to the U.S. after spending over a decade in a refugee camp, where her first 2 children were born. Through my time with her, I came to see the immenseness of the challenges she faced in her new home, which is what planted the seed for GAIA!

What exactly is GAIA For Women?

GAIA is an eclectic, upscale accessories line with the mission of helping refugee women resettled in the U.S. rebuild their lives here through meaningful, living wage employment.

What inspired you to start GAIA?

See second part of answer to question #1 🙂

How did you come up with the name? What does it mean?

GAIA is from Greek Mythology – it means “Mother Earth”, which seemed appropriate for a business with the mission of helping to empower women, while living lightly on the planet.

Where are your products sold? Are they sold in stores?

We’re sold in stores nationwide (and a few abroad as well), along with our website www.gaiaforwomen.com

Is there a favorite product that everyone loves?

Our Text Pouches are best-sellers – people love to give them as gifts.  We’ve had several brides give them as bridesmaids or hostess gifts as well!

How do you spread the word about your company?

Instagram has been a great visual medium for us to convey both the GAIA aesthetic and our social cause. And I’ve also made some great friends through the network, who have in turn helped create awareness about what we do!

 Is there anything on the rise for GAIA for Women?

I’m so excited about several exciting collaborations we’re about to launch this fall with other local businesses and/or other social enterprises and artisans!

Do you have any advice for young entrepreneurs?

You should definitely have a passion for your endeavor, and be prepared to work hard.  I love the Steve Jobs quote, “The only way to do great work is to love what you do.”  A start-up will occupy most of your waking hours, so it really should feed your soul in a special way to be sustainable!

Stay Fit and Healthy

Also, build your team wisely, with other ‘entrepreneurial’ people who share your vision and passion for the business. Find those with gifts and talents that compliment yours, and make sure your goals are aligned.  Be humble, authentic, and don’t worry about being the smartest in the room!

 Do you have a favorite quote or go to saying?

Along with the above Steve Jobs quote, my other fave is “Do you what you can, with what you have, where you are.” – Teddy Roosevelt

About Zara Puskuldjian

Hi, I’m Zara Puskuldjian! I am from Long Island, New York but I currently reside in Boca Raton, FL. Recent graduate from Lynn University with my Bachelor of Arts degree in Advertising and Public Relations with a minor in Photography. I love traveling, my friends, family, photography, warm weather and my 3 lbs. min pin, Nova. Oh and how could I forget my undying love for… chipotle. I am a firm believer in the wise words of Coco Chanel “Beauty begins the moment you decided to be yourself.” (:

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