He’s Fit To Lead!! Yup the rare guy who is awesome enough to make our list. For Better Not Worse founder Patricc Reed has found a way to put love in everyone’s heart with his made in Los Angeles men and women’s basics with feel good graphics. Even better your purchase helps bring happiness to children in need in the U.S. Celebrate the true spirit of the holiday season and check out FOR BETTER NOT WORSE at www.fbnw.us and on Instagram @forbetternotworse :
Tell us about For Better Not Worse and your mission.
I launched FOR BETTER NOT WORSE (FBNW) in July 2015 with the goal to spread happiness by giving back to children in the US for each item we sell. We sell made in Los Angeles, women’s and men’s basics with feel good graphics that we hope makes people smile. While aesthetically our product is like many other companies, FBNW’s give-back model is quite unique. It’s the Who, What, Where and How we give back that sets FBNW apart from other companies with socially responsible models.
What is your mission? How do you help children?
Our mission is to spread happiness by positively impacting as many children in the US as possible. We do this by giving a bag of groceries to a child in need in the US for each item we sell. Once we figure out the number of bags we are giving, we partner with local school districts who identify the most disadvantaged children, to hold our FBNW Food Drop. Prior to the Food Drop, I (with the help of the girlfriend) go shopping for all the groceries and deliver them to the Food Drop location. The school district invites the parents of the children to our event where I personally hand each bag of groceries to the children. We have scheduled our 3rd Food Drop for early February with Pasadena Unified School District’s Families in Transition. We will be giving over 1,200 bags of groceries, which brings us to over 2,000 bags FBNW has given in our first 18 months in business. My goal is for FBNW to one day give thousands of bags, every week to multiple cities across the nation.
How do you inspire others to believe in your mission?
I can’t say that I try to “inspire” others; I think of it as trying to raise awareness about the problem of children hunger in America. Picture yourself and four of your closest friends in a room. Now imagine one of you having to go to bed hungry every night. That is a sad fact that 1 in 5 children in American face every day. We are fortunate to live in a country with adequate money and resources, but many people don’t realize how big of a problem child hunger is in our country. When a child is living in a food insecure household, it has far more consequences than hunger. It affects their physical and mental health, their ability to learn, among many other problems.
What inspired you to start For Better Not Worse?
There are many different things I’ve experienced through my journey that have lead me in this direction, but there is one (thing) that opened my eyes and inspired FBNW. In March of 2014 while still at my previous company, during our quarterly partner offsite meeting I was fortunate enough to have the opportunity to sit down with Blake Mycowski for a few hours to discuss business. I didn’t realize it at the time, but it was that conversation with Blake that opened my mind to a different side of business/entrepreneurship. Six months later I made one of the most difficult decisions I’ve ever had to make, which was to exit my company to start a new company from scratch. At the time, I didn’t know what type of business I was going to start, I just knew I wanted my company to impact kids in the US. Shortly after leaving the company, I realized that what I do best is make clothing; from that point, I focused on figuring out a way to for my clothing to impact children in the US.
Have there been any challenges or did anything surprising happen since you started your business?
Have there been any challenges…, every day is a challenge, but my challenges are no different than any other entrepreneur. There are so many things to work on daily, and since I’m a one-man show, my biggest obstacle is my bandwidth…there aren’t enough hours in the day.
How did you come up with the name of your company?
The name came to me deep into the conceptual stage the company. I entertained the idea of a few different names but it was one afternoon after a bit of wine that I thought of For Better Not Worse. I wanted the name to be a play on words and to explain the company’s overall purpose for existing, to be FOR BETTER, NOT WORSE.
How do you spread the word about your company?
Outside of social media, I try to do as many pop-up markets/events as possible. Additionally, I began selling wholesale in April and have been able to make it into almost 80 stores; this really helps spread our brand/word.
Do you have a favorite go to quote or saying?
There are many that I really LOVE so I will give you two of my favorites.
- Success is going from failure to failure without a loss of enthusiasm.
- To get something you’ve never had, you have to do something you’ve never done.
Do you have any advice for young entrepreneurs?
If I could give only one piece of advice to entrepreneurs, it would be to keep your emotions and ego out of business decisions. This sounds easy, but it’s not and I’ve seen how it can be the reason a company doesn’t succeed.
Additionally, and this isn’t advice, but I think it’s important for entrepreneurs to think about, and that is to be creative with your business model and come up with a way to make a positive impact with your company.
How can we help spread the word? Do you have a campus ambassador program? Do you hire interns?
What we need help with most help with is exposure to retailers/stores (wholesale) and to media outlets. We have a great story and we are doing great things, but we need more companies like yours to hear us out and tell even more people about our story. Unfortunately, we don’t have the resources to hire a PR firm to help us get placements.
In regards to the ambassador program, it is something that I have always planned on starting. It will be something I do in the future once I’m able to dedicate enough time to create and roll it out.
Over the summer, I had interns, but their time has ended. I’m looking to bring in a couple interns after the new year. Specifically, social media and web design interns.
Thank you Patricc, and everyone spread the word about this awesome company!