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August 8 2016

Meet Dana Shalit, Founder and CEO of Redesigned by Dana




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monday  motivatorNeed a new look for college? Need a new look for a tailgate? Trying to turn your old shirt/sweatshirt into something cute and wearable? Then you have come to the right place. Dana Shalit, Founder and CEO of Redesigned by Dana, makes fabulous, wearable clothing for college students. Check Shalit and Redesigned by Dana out on Instagram @redesigned_by_dana and email her at redesigned.by.dana@gmail.com to order or DM her on Instagram.



What exactly is Redesigned by Dana?

Redesigned by Dana is a small business that I started in the summer of 2015. I am repurposing clothing into clothing that is wearable for college students.

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What inspired you to start Redesigned by Dana?

I have always loved fashion but I did not know how to incorporate it into my life without having to major in it, and that is when I had the idea to create a tiny clothing business so I could have fashion in my life, which is something I truly love.

Screen Shot 2016-07-29 at 9.25.40 AMWhere do you get your inspiration from?

I am always looking to be inspired. I love new ideas and new designs so I truly can say I get my inspiration from all over, not just from one place.

What was it like to start your own business?



It was really fun and it was something new I had in my life. It was a little bit confusing in the beginning, but it was definitely an experience I loved.

What is your favorite part of running Redesigned by Dana?Screen Shot 2016-07-29 at 9.26.18 AM

I love seeing the outcome of my work. I love taking pieces of shirts and putting them together and creating a whole new look that the customers love.

What is the hardest part of running Redesigned by Dana?

The hardest part of running Redesigned by Dana is not keeping all the designs for myself. People send me requests all the time and I create these designs and I want to keep them for myself, but I cant, of course, because they’re the customers.

What was your business breakthrough moment?

Definitely realizing that I am more handy with the sewing machine than I thought and that people actually loved my designs and wanted more.

Screen Shot 2016-07-29 at 9.26.02 AMWhat are your dreams for Redesigned by Dana?

As a college student right now, I love what Redesigned by Dana means to me. I would love for it to grow in the next couple years and I would love to get a website so that people could buy stuff online.

Where do you go to school and what are you studying?

I go to Pennsylvania State University and I am majoring in Information Science and Technology: Design and Development.

How do you balance being a college student and running a business?

For me, running this business is very relaxing and soothing. As a student, I am always working hard with school and that always comes first, but whenever I am feeling stressed I head over to my sewing machine and create a couple of shirts because it calms me down.

What is your favorite thing to eat?

Coffee is my obsession, even though its not really food.Screen Shot 2016-07-29 at 9.26.43 AM

What is your binge watch at the moment?

Game of Thrones.

Describe yourself in one word.

Vigorous.

How would your best friends describe you?

Creative, hilarious, determined, and energetic.

What is your guilty pleasure?

When it comes to my life, my guilty pleasure is apple pie. But when it comes to Redesigned by Dana, my guilty pleasure is being a perfectionist.

What are you most excited for this summer/fall?

I am most excited to see my customers strut their favorite designs of mine at their tailgates and around their college campus.Screen Shot 2016-08-03 at 1.09.56 PM

About Nicole Lieb

Hi! My name is Nicole Lieb and I am from North Caldwell, New Jersey. I am currently a senior at Indiana University studying Psychology and Business. I run the instagram account Cookies of Gram with my sister, we are only somewhat obsessed with cookies. I love my puppy, Chester, running, and watching Don't Trust the B- in Apartment 23. You can always catch me eating in the kitchen, snuggling with my puppy, and running around like a maniac. "Be yourself; everyone else is already taken."

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