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August 1 2017

Amo Luz Personality Shoes

What exactly is Amo Luz?

Amo Luz is a woman’s shoe brand that adds personality to your shoes. It’s a great way to express to the world what you love, all while being stylish. Plus the shoes are a great conversation starter.

What is your mission?

Our mission is to become the next big fashion brand, although we know that steps must be taken to get there.

What inspired you to start Amo Luz?

After browsing Instagram for a while I noticed some of the things that people really loved and were obsessed about. I then thought to myself how can I make these things that people love into designs without just putting them on a shirt. Then the idea of shoes popped into my head. After doing some research, the best style of shoes that I found best to bring these designs to life were espadrilles. They are comfy, stylish, and fashionable.




How did you come up with the name for Amo Luz?

I told myself that if I ever started a company in the fashion industry that I wanted to incorporate my mother’s name in the business name somehow to show how much I appreciate her for everything she has done for my sister and I as a single mother. Amo means love in Spanish and Luz is my mother’s name, so the true meaning behind the name Amo (Love in Spanish) Luz (Mother’s name) is “Love You Mom.”

Do you have a favorite product?

I love all of my styles, but the style I am most proud of is the “Taco Tuesday” espadrilles because they were the first style I ever released.

Where do you sell your products?

At this time I only sell my products online.

How do you spread the word about your company?

I use social media and work with Fashion Bloggers to help spread the word about Amo Luz.

 What is your favorite part about running Amo Luz?

My favorite part about running Amo Luz is the emails and messages I get from customers about how excited they are about my designs.

 What is the hardest part about running Amo Luz?

The hardest part about running Amo Luz is spreading the word about the brand.

What is one piece of advice you would give to someone who wants to start their own company?

Go out and have real conversations to as many people as possible. This will give you an understanding of the problems people face on a daily basis. If you keep hearing the same problems over and over then you just may have found an opportunity in the market to start a business.

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