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June 26 2018

All Heart – Lacquers for a Cause

Can you tell us a little about yourself?

My name is Roxana Cabral and I’m the Founder & CEO of All Heart. I’m from Southern California and I LOVE animals, especially dogs. My dream (besides owning a nail lacquer brand) is to have an animal rescue and find loving homes for animals in need. I love all things girly, I’m a huge LA Dodgers fan and I love to travel.

What exactly is All Heart?

All Heart is a luxury beauty brand that partners up with non-profits to design beautiful nail lacquers that give back. All of our nail lacquers are cruelty free and vegan. Which means we do not test on animals and our formula does not contain animal products. Our formula is also 8-free which means they do not contain 8 toxic chemicals that can be found in mainstream nail lacquers.

What inspired you to start All Heart?

I was inspired by my love of beautifully polished nails and helping others. I wanted to create something meaningful that gave back to amazing causes and also made women feel powerful and beautiful. I also wanted to make sure to create a brand that was not harming to animals and humans because so many brands out there still test on animals and contain toxic chemicals. I strongly believe that beauty should not have to harm anyone.

How did you come up with the name?

I wanted something that describes what I’m doing. My boyfriend Robert and I were brainstorming one night and I told him I wanted something with “heart” in it, he suggested All Heart and I instantly fell in love! It’s short, simple, cute and to the point. I do what I do with all my heart!

You give back with every purchase, can you tell us about that?

Every nail lacquer I release is designed with a non-profit. I work closely with them to choose a color, a finish and a name. So when someone purchases a nail lacquer $1.00 per bottle sold gets donated to the non-profit it was designed with.

Every month All Heart releases a new nail lacquer that will benefit a different partner, can you also tell us about that?

Yes! Every month I release a nail lacquer that I designed with a non-profit, for that full month I spread awareness of their cause on our @shopallheart social media as well as post photos of the beautiful nail lacquer we create. For every nail lacquer bottle that is sold $1.00 get donated to their cause and an information card comes with each bottle to further explain what the non-profit does.

What is your favorite part about running All Heart?

My favorite part is the nail lacquer design process. I get to work directly with the non-profit which is a lot of fun! I love listening to their ideas and I love how excited they get when we have a finished product.

What is your least favorite part about running All Heart?

My least favorite part is dealing with finances. Taxes, budgeting, etc are not my favorite things to do. I’m definitely more of a designer than a mathematician lol

Is there a favorite product?

Holographic nail lacquers seem to sell more than other finishes. Leaping Bunnified which we created with Leaping Bunny Program has sold the most bottles so far!

How do you spread the word about your company?

Mostly on social media. I post on Instagram, Facebook, Twitter, Vero and Pinterest. I also do pop-ups and I hope to have my own events someday.

Do you have any advice for fellow entrepreneurs?

If you truly believe in yourself and in your ideas, don’t let anyone or anything bring you down. It’s not always easy, but the struggle makes each win feel extra rewarding.

Stay Fit and Healthy

Do you have a favorite quote or go to saying? ☺

“Ask, Believe, Receive – just three simple steps to create what you want.”

Is there anything else you would like to share with us?

I offer a monthly subscription service that delivers each limited edition nail lacquer to your doorstep so you don’t have to worry about having to order each month and you get FREE shipping! Not only are you supporting All Heart you’re also supporting our non-profit partners every month.

About Zara Puskuldjian

Hi, I’m Zara Puskuldjian! I am from Long Island, New York but I currently reside in Boca Raton, FL. Recent graduate from Lynn University with my Bachelor of Arts degree in Advertising and Public Relations with a minor in Photography. I love traveling, my friends, family, photography, warm weather and my 3 lbs. min pin, Nova. Oh and how could I forget my undying love for… chipotle. I am a firm believer in the wise words of Coco Chanel “Beauty begins the moment you decided to be yourself.” (:

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