She's Fit To Lead

Can you tell us a little about yourself?

My name is Taylor Smith and I live in Greenville, South Carolina with my husband. I was born & raised in South Carolina and attended the University of South Carolina where I got my bachelor’s degree in Social Work. My husband and I love spending our free time with friends and family and walking around our cute little town! I have a special place in my heart for dark chocolate, vanilla lattes, and a good book on a rainy day.

What exactly is Milk & Honey Market?

Milk & Honey Market is an online fair trade boutique. We partner with brands across the globe and carry goods that fight for fair wages, safe working conditions, sustainable employment, and fight child labor, human trafficking, and cyclical poverty.

What inspired you to start Milk & Honey Market?

I learned about human trafficking in college, when I heard Christine Caine from The A21 Campaign speak. I had very little knowledge of human trafficking at that point, and it hit me that I was completely oblivious to the MAJOR social injustice that was a global problem. I graduated with my degree in social work and began to research, learn, and volunteer as much as possible. Fast forward a few years later to 2016, I learned about fair trade goods and how purchasing them demanded a better world. I knew human trafficking was often linked to cyclical poverty and a lack of dignified, sustainable jobs but I had no idea how much of an impact I could have with how I spent my money. I discovered so many beautiful brands that were providing dignified jobs all over the world, and decided to build a platform to pull them all together. The store was born.

How did you come up with the name?

Once my husband and I had talked through what we wanted the store to look like, I knew I wanted the name to represent & be connected to what we were fighting for: abolishing slavery. At the time, I was doing a study on the book Joshua in the Bible and learning in depth about the Israelites. Joshua tells the story of the fulfillment of a promise made by God to Moses in Exodus. He promised to deliver the Israelites from slavery in Egypt and to bring them to the Promised Land, the land flowing with Milk & Honey.  

Our hope is that the name Milk & Honey Market will create conversations about modern day slavery. We hope that it will encourage individuals to fight for those who cannot use their own voice, to reach the Promised Land: freedom. We hope individuals feel the weight of their purchase and the difference they are making. Every purchase directly affects artisans of the brands we partner with, and it empowers them so their tables can overflow with Milk & Honey.  

Where are your products sold? Are they sold in stores?

At the moment our products are mostly sold online through our store! We also do private Pop-Up Marketplace events in people’s homes in South Carolina as well as public vendor events.

What is your favorite part about running Milk & Honey Market?

My favorite part of running Milk & Honey Market is the impact that our customers have on individuals around the world. As we grow, we get to place bigger orders with our brand partners and fight for sustainability, empowerment, and opportunity across the globe. I also love the conversations that are a product of customers purchasing fair trade goods; it is so important to spread awareness about human trafficking and the lack of dignified jobs.

What is your least favorite part about running Milk & Honey Market?

I wouldn’t say I have a least favorite part of running Milk & Honey Market! Being an entrepreneur can be an emotional rollercoaster, so having a support system around me to encourage me through the hard times and celebrate the exciting times is crucial to running a business.

Is there a favorite product?

That is so hard to pick, I love every piece and think all the artisans are beyond talented! I am all about simplicity when it comes to jewelry, so my staple pieces that I wear all the time are our Edna Earrings, Diamond in the Rough studs, Honeycomb necklace, and On the Horizon Necklace. But honestly, I rotate through every piece often!

Every purchase creates opportunity across the globe, can you tell us about that?

You fight for the world you want with your money! When you spend your money with big retailers, it very often continues the problem of unsafe factories, low wages, and often times child labor. When you purchase fair trade goods, you are choosing to contribute to dignity, sustainability, and freedom.

How do you spread the word about your company?

We mainly spread the word through social media! Social media has been an incredible tool to meet & connect with other small businesses and individuals all over the country!

Do you have any advice for fellow entrepreneurs?

My biggest piece of advice is to never be the smartest person in the room and to always push yourself outside of your comfort zone. Always surround yourself with people that challenge you, help you grow, and teach you new things. Take every chance you get to buy someone coffee or a meal, to pick their brain and ask for their opinion or knowledge. If you ever start to feel too comfortable, you’re doing something wrong 🙂

Do you have a favorite quote or go to saying? ☺

“You miss 100% of the shots you don’t take.” – Wayne Gretzky – Michael Scott (For The Office fans of the world)

But one of my real favorite quotes surrounding fair trade/ethical goods is: “It’s a small miracle that we as consumers can participate in a process that is keeping skills and communities alive and helping them to prosper.” – Emma Watson

Is there anything else you would like to share with us?

We hope that as the fair trade/ethical goods movement grows, more people examine who is making their goods and how they are made.

Can you tell us a little about yourself? 

My name is Breanne but you can call me Bree. All my close friends do. I am 26 years old and a local grown Texan. As of April, we are officially Waco residents. It is a city I have loved since I was a little girl but now, thanks to Chip & Joanna Gaines, there are actually things to do. 😉

I value heart-to-hearts over coffee, spontaneous visits with friends, community over competition, trips to the beach, and most of all the people in my home that call me wife & mama.

I’m a visionary. Always have been and always will be but life became so much sweeter when I finally embraced that. I gave myself permission to dream big, fail, & pursue hard things. If you asked 10 year old me what I wanted to be when I grow up my answer would’ve been “I don’t know but I want to change the world.” Here I am, 16 years later and my answer is still the same but now I have a better idea of how I can be apart of that and how you can be a part of that too.

What exactly is Salt & Light Trading Co? 

Salt & Light Trading Co. is a clothing brand established on my desire and passion to give back and create a change in the world. It’s mission is to provide products that our thoughtfully made in the USA and ethically made in other countries such as India, Nepal, Haiti, and beyond. I believe we are all meant to do more than survive.

What inspired you to start Salt & Light Trading Co? 

My husband and I were once missionaries in the Amazon Jungle. It was a place we love dearly and ever since we moved back to the states three years ago to have our son, we have dreamed of owning our own business that would help support various organizations we worked with there. I had to work through years of bitterness and disappointment after our move. Living overseas had been my dream since I was 10 and while I loved motherhood I still missed it. I left a piece of my heart there. I finally decided that physical geographic borders are no reason to stop me being a part of my Amazon family. In the middle of all this, I also became passionate about where our clothes are made & how they are made. I began to realize the importance in purchasing ethically made & fair trade fashion products.  I spent the three weeks leading up to my 26th birthday last year brainstorming different businesses and then the idea of online clothing boutique finally came to me along with the name.

By my birthday, May 11, we were officially an LLC.

How did you come up with the name?

I was dreaming up all kinds of name that had meaning to me but I was reading a verse in the Bible called Matthew 5:13-16 about being Salt & Light to the world. We felt like it was fitting since 1)we want to be a light into this world and 2)Salty air & sun are two words that come to mind when we think of the beach & we wanted to create a beachy boho vibe for our brand.  We added Trading Co. since we plan to work with people all over the world to create a global marketplace right here in the USA.

Where are your products sold? Are they sold in stores?

Currently, our products are only available online and sold in person during pop up shops & vendor events.

What is your favorite part about running Salt & Light Trading Co?

I LOVE the people we have met through starting this business and the community behind it. The people who just “get it” the ones that catch our vision, run with it, and become world shakers with us. They become more than customers, they become friends.  I feel so at home and in my element when we are doing vendor events and interacting with our customers. It isn’t easy but I love that this is my “get to”.

What is your least favorite part about running Salt & Light Trading Co?

Ironically enough, shopping for products. A lot of time & research goes into it and I can quickly lose a day. It obviously has to happen but I can get discouraged when I come up short and feel like I wasted a day of work. Staring at a screen can exhaust me and the options overwhelm me.

Is there a favorite product?

I’m currently loving our dress made by our artisans in India. The quality is incomparable to anything I have seen. They fabrics are hand printed and/or hand embroidered which means each piece is one of a kind. I call them our unicorn dresses because they flatter any body type.

You give back a portion of your proceeds, can you tell us about that? 

We give back 10% of sales to a children’s home we visited in the Amazon called Grace House Amazon located in Brazil. It is run by a local woman with the purest heart, most giving spirit, & selfless person I have ever met. We saw it in the beginning stages with just a few kids but It is the only children’s home for 1,000 miles so you can only imagine how much it has grown! Our goal is to fully provide monthly operating costs by the end of the year. We want to see them thrive, grow, & flourish so they can hire more local women to work as well as take in more children.

How do you spread the word about your company?

Online and by word of mouth! You can mostly find us on Instagram and our website. I just started doing live videos more often on my instagram and interacting with people there is almost as good as a vendor event.

Do you have any advice for fellow entrepreneurs?

It’s easy to be afraid of failing BUT quit thinking about the things that could go wrong and starting thinking about the things that could go RIGHT. I think its time to stop thinking about the things that do go wrong as failures but as steps to success. I found so much freedom  when I realized the other ventures I have done in the past weren’t failures like I originally thought but steps to get me to where I am today. They were just pieces of the puzzle.

Also, stay in your lane. Don’t define your success or compare all the amazing things you’ve accomplished to what someone else is doing. Keep running your race & using your voice. The world needs more of you and only you can be you.

Do you have a favorite quote or go to saying? 

“I am that girl. You are that girl. Together, we change the world.”

Can you tell us a little about yourself?

My name is Cassandra Ciarallo and I love reading, being creative and all things sustainable fashion. Thinking I would initially take the accounting route as my career, I graduated from the University of Toronto in 2011 with a degree in Business. After working at BMO Nesbitt Burns for a few years, I was feeling unsatisfied with the desk job and decided I wanted to explore more of the world. I went to teach English in Seoul, South Korea and and backpacked all over South East Asia for 3 months. That experience connected me with artisans in Ubud, Bali who were transforming tire waste into gorgeous accessories! I had the opportunity to work with them, be creative and actually make some pieces myself which taught me all about their story and reason for upcycling. I was so inspired to work with these artisans and that was the moment that ignited my fire to be part of this movement of change. I shortly after started importing their gorgeous accessories to Toronto and proceeded to launch Chic Made Consciously!

What exactly is Chic Made Consciously?

Chic Made Consciously is a fashion accessory brand that infuses style with sustainability. We believe in creating beautiful designs that are unique and trendy, and still have a positive impact on our planet. Our social impact is through working with artisans in Bali, Indonesia who are the incredible craftsmen behind each product. Our environmental impact is through upcycling tires on the island and all over Indonesia. We believe that what we wear tells a story about who we are and we want consumers to know their power in telling a better story.

What inspired you to start Chic Made Consciously?

My journey traveling through Bali and being able to work with the artisans personally gave me insight into the waste problem in Indonesia. In North America we don’t often see all the waste we have because it goes to sit in a landfill. Each island, similarly to Bali, is small which ensures that the waste management issue is directly in your face. There is polution everywhere and I was inspired to be part of this community to help transform waste into something new. It’s also an incredible juxtaposition to see tires looking so delicate and beautiful and educating people on this – that there can be a way to reuse a material we consider to be garbage is incredible to see that shift in perspective.

How did you come up with the name?

The name was inspired by my own initials, Cassandra Maria Ciarallo=CMC, which is how I decided on CMC= Chic Made Consciously! I fell in love with Chic Made Consciously, as it directly tells the consumer what we do -make chic products, in a sustainable and conscious way.

Where are your products sold? Are they sold in stores?

Our products are currently sold online at www.chicmc.com, at various boutiques across Toronto, and in person at pop up events. To stay updated on who our Stockists are and what events we vend at, check out our website and social media @chicmadeconsciously (we often post about our upcoming shows, events, etc.

What is your favorite part about running Chic Made Consciously?

My favourite part about running this business is that I truly feel a sense of purpose.  Knowing that I am offering consumers a conscious fashion alternative to the fast fashion that is helping people and planet, gives us the opportunity for people to connect with the bigger picture and the story behind how their item was made. It gives us inspiration to know that people can feel empowered wearing that story of purpose and share a better story with the world. And hearing feedback from the customers themselves on how much they love the product and it’s story always feels like the biggest success!

What is your least favorite part about running Chic Made Consciously?

Oftentimes, running a business as a solopreneur can feel alone. There can be a glamorized version of what being an entrepreneur means and people don’t always realize that. Of course, over time I have built a wonderful community and network of other entrepreneurs for support and I think the main thing is leaning on others and asking for help when it’s needed.

Is there a favorite product?

I have to say that the SACRED MUSE collection I designed last year on my travels back to Bali has been a huge hit! The geometric designs were inspired by a sacred symbol called the Sri Yantra, which is used a lot in Balinese art.

You give back to artisans in Bali, can you tell us about that?

Essentially, what we mean by give back is that we follow the fair trade principles. Meaning, our artisan collective earn fair wages, which they set themselves. They are paid prior to shipping us the goods, and work in safe working conditions with absolutely no child labour. Stay tuned…we will be launching a new collection in May working with another group of artisans in Cambodia! We are happy to give back and support communities by offering employment to workers that would otherwise have trouble finding sustainable income.

How do you spread the word about your company?

A huge part of our marketing is through social media – Instagram, Facebook, Pinterest and Youtube. You can reach us on all those channels @chicmadeconsciously. (I have added links at the bottom of the questions) We also love to network in person at events as it gives customers the ability to meet us, listen to our story, touch and try the product on. Collaborating with media, like this incredible website, @ She’s Fit To Lead also is a great way to spread our mission 🙂

Do you have any advice for fellow entrepreneurs?

It can be incredibly challenging, as I’ve mentioned above, to build something from the bottom up. There are many days that are going to push you down and it’s going to take everything in you to push right back up. But every time you do, you will see the rewards as it makes you stronger and more confident in what you stand for. Stay motivated and keep pushing. Something actionable that has helped me is writing a list of my achievements and when I am feeling down, I read them and remember how far I’ve come.

Do you have a favorite quote or go to saying? ☺

One of my favourite quotes is: “Every dollar you spend, is a vote you cast for the world you want.” – L.N. Smith. The more I have learned about the power of our purchases, the more I truly believe this statement. Think about who you’re buying from and if their message aligns with your own values. If you aren’t sure, ask questions to find out more about the story like “where did this come from? How was it made? Who was affected by this?” By being conscious consumers we can actively play a role in creating a better, more sustainable future!

Website: www.chicmc.com

Instagram: https://www.instagram.com/chicmadeconsciously/

Facebook: facebook.com/chicmadeconsciously/

Pinterest: https://www.pinterest.ca/chicmadeconsciously

Youtube: https://www.youtube.com/channel/UC6FxYB_KqoQ68TIPdpB3a3g

@chicmadeconsciously

Can you tell us a little bit about yourself?

My name is Teegan, I’m the founder and designer for Uncle May. I was born on the Sunshine Coast in Queensland but moved to Melbourne 6 years ago where I currently live and run my business. Before starting my career in the fashion industry I was a dancer and dance teacher for over 20 years but after moving to Melbourne I knew it was time for a new challenge and a career change. I made the decision to go back to university at 26 years old to study Fashion & Textiles Merchandising. After graduating I interned and worked for several Australian clothing labels as a product developer and print designer. After two years of working for other companies I knew I wanted to start something of my own.

What exactly is Uncle May?

Uncle May is a women’s lifestyle clothing label. We design wardrobe staples in natural fabrics such as linen, bamboo and cotton. The idea behind the label is to get back to basics (literally) and to create classic clothing to last throughout the seasons. Uncle May pieces are not inspired by the latest trends but instead considered for their longevity and timelessness. I’m always asking myself “Is this a style that people will wear next month or next year?” I’m really trying to encourage the idea that our clothes should be worn over and over again. I think with the rise of social media and “sharing” our outfits people don’t want to be seen wearing the same thing. Uncle May is all about showing our community that it’s ok (in fact, it’s great) to repeat your outfits.

What inspired you to start Uncle May?

Uncle May officially started a little over a year ago but there were months of planning beforehand. I’d always intended to have my own label but didn’t plan on it happening for another few years. I just woke up one day and thought, why not just start it now otherwise I’ll keep putting it off and making excuses about not being ready. Slowly I chipped away at it whilst working two jobs and eventually it started coming together. I chose the concept for Uncle May because I’d often struggled to find good quality basics that not only fit well and lasted but also felt great to wear. So that’s the goal behind every garment. I find there are a lot of fast fashion stores that stock a range of basics but it often seems as though more of an afterthought. I wanted to create a brand that focuses purely on basics.

How did you come up with the name?

Deciding on a name for the brand took a long time! I wanted a name that wouldn’t define the brand so much but something that would have a familiar feel to it. I also wanted a name that was both masculine and feminine. I’d decided on “Uncle” and knew I wanted to pair it with a female’s name. One of my Dad’s Aunties was named May. I loved how it sounded together so that’s Uncle May was born.

Where are your products sold? Are they sold in stores?

We have our own online store and we are also stocked on various marketplaces online. The brand is also stocked in several bricks and mortar boutiques in Victoria.

You donate 5% of your purchases, can you tell us about that?

Giving back is something I’ve always been passionate about so I thought it would be a great opportunity to donate through the business. TLC is a wonderful organization creating opportunities and improving the daily life of children, families and communities in Cambodia. One of their programs is about improving the education system and allowing children to receive an education, something many of us take for granted. I believe it’s so important to give children a proper education so they have a chance to live to their potential.

What is your favourite part about running Uncle May?

I think the best part is that I’m continually learning and evolving through the business each and every day. I’m definitely more of a creative person and I’m grateful that I can be as part of my job but I also love the balance of working on other aspects of the business such as financial and administration.

What is your least favourite part about running Uncle May?

Being patient as the business grows. I feel as though I have so many ideas and I sometimes become frustrated that I can’t implement these as quickly as I’d like.

Is there a favourite product?

I’m lucky because I fit within the target market of the brand so I’m always wearing the product. My favourite t-shirt would be one of the first products I designed- it’s a simple cotton tee but the fabric is so comfy to wear and a great classic piece.

How do you spread the word about your company?

Mostly through word of mouth and social media. Instagram has been amazing in terms of getting the brand seen and making business connections such as new stockists.

Do you have any advice for fellow entrepreneurs?

It may sound simple but I believe it’s important to build a strong support team and surround yourself with like-minded people. The support of your friends and family is important but having fellow entrepreneurs close by or people in a similar position that you can talk to is invaluable. Sometimes you just need a little extra motivation, some help or some unbiased advice. There are also lots of great community groups to join for entrepreneurs and small businesses on Facebook. I use these regularly for advice and for connecting with other local businesses and business women.

Do you have a favourite quote or go to saying?

At the moment I love this quote- “You give life to what you give energy to.”

Is there anything else you’d like to share?

Try not to compare yourself to others, go at your own pace and don’t be afraid to play by your own rules.

Can you tell us a little about yourself?

My name is Norma Iona, I am 35 years old, I am a wife, mother, and (newly) entrepreneur.  I am an FIT Graduate (BFA from FIT, majored in International Fashion Design). Studied abroad in Milan, Italy for a year and that’s where I met my soulmate.  We are now happily married almost 9 years and 2.5 years ago, we became parents to the most delicious little boy. He has added an extra layer of enthusiasm to our lives.  My career started in fashion and evolved into everything else. I started off as an assistant fashion designer, then worked closely with high profile executives through the world of product development, ventured into buying and merchandising, and my last job (is) as Development Director for a Woman’s Organization, working as the right hand to a former celebrity, (well known as a  lawyer, journalist, television personality, fashion designer, author, and women’s and diversity advocate).  The versatility and experience of my last job are the key influential factors for the aspiration of my (current and future) career as an entrepreneur.

You are in the process of leaving Corporate America to create your own fashion/ accessories brand, can you tell us about that?

Leaving a career in Corporate America that has given you the opportunities, exposure, and experiences that I was able to have is not an easy thing to do.  The “stability” of corporate itself, the security of having benefits, and a stable income, of waking up knowing that there will be tasks, and as long as they are fulfilled, so is your salary.  Knowing, as a mom, that although your job is demanding and may take away from fluffy parenting, your child is secured by your income and your health benefits. Health benefits these days have women up against the wall.  We commit to our jobs wholeheartedly to secure our family’s “extremely mediocre” health benefits — basically selling ourselves short. Our lists are reprioritized and passions and aspirations fall well below numbers 1 to 3, as we want to make sure we have a decent salary, decent benefits, and a decent role.  Ironically enough, Corporate benefits, health insurance primarily, have us “by the balls”. So leaving corporate has not been easy, nor fun. Making sure that I am able to start a new business venture that can provide the same security and peace of mind for a family that was funded by an established multi million dollar business is a scary thought.  However, if there was one thing I learned from my boss, who is also a great friend and a wonderful mentor and coach, is first and foremost to do what you are most passionate about, what you aspire to, and secondly to own that space confidently and wholeheartedly. I have always had a passion for fashion, and I always knew I wanted to create something of my own.  

What exactly is Blush Boutique?

Blush Boutique is a fashion/accessories boutique located in the heart of Locust Valley, New York. The main focus of Blush is fashion jewelry, but there is an overflow of other fine accessories (handbags, scarves, hats), as well as skin care, bath and body, home ambiance, and unique gifts.  The vibe is super feminine– it is literally a grown woman’s candy shop and toy store mixed together. It is a place where a woman can come and reward herself with something super special, or buy something fun just to make herself feel better (RETAIL THERAPY WORKS!). The idea behind the brand is to celebrate femininity and  live everyday like you’re on vacation.

What inspired you to start Blush Boutique?

Becoming a mom brought many of these aspirations to the front burner.  I knew I wanted to be at work doing something that fulfilled me, that motivated me and made me happy.  That if I was going to have to be away from my family, I would be over-filling that void with everything that made me passionate.  I knew that I did not want to be away from my family to just fill a job. I knew I wanted the flexibility of being my own boss. That on days when my son was flu-ridden I didn’t have to leave him to be taken care of by a stranger.  That I did not want to miss him walking in his first Halloween Parade. I wanted to set up a creative environment for myself that allowed me to be the best at work and the best at home. The opportunity came up to purchase an existing boutique where I worked when I was younger, and knowing all my goals and dreams, my husband pushed me (harsh word, because he was actually brilliantly supportive) to make the first move into becoming an entrepreneur.  The goal was to start Blush Boutique, and evolve it into a women’s lifestyle brand. Blush started as a boutique but the plan is to use my institutional knowledge, expertise and background experience to create my own label under the brand.

How did you come up with the name?

I wanted something feminine, something that was soft and short and pretty.  I wanted it to represent excess and a necessity at the same time (as blush does for makeup).  I wanted it to evoke a soft uncontrollable feeling, similar to how we “blush” when things excite us, or a compliment that is flattering and unexpected.

March 1 was your one-year milestone, Congrats! What is one thing that was challenging you had to overcome?

Thank you!!! IT’S BEEN A RIDE!  THE most challenging thing I had to overcome personally was stressing about growth.  The second biggest challenge was excelling at my current job and my new business venture simultaneously (but that’s a story for another day). So, stressing about growth…..Instant gratification and instant results are seriously the culprits of everything we do nowadays.  Expectations are obviously always higher when you start a project– as they should be, because we should always aim for the best. Timing though, ugh, that’s always tough. Everything needs to take its course and although I always heard people say “businesses take time to grow”, or, “it takes at least two years to get real results”, you always hope that it all happens at the click of a button or the snap of your fingers.  It was similar to having a baby actually. Same type of growing pains, sleepless nights, worry on top of worry on top of worry, and literally neglecting many aspects of my life to nurture it during the foundation stages. At the end of the day, your business is (also) your baby! The process however has been so worthwhile. Aside from the stress and wanting it to already be the brand I envisioned when I first started this venture, watching it all come together has literally been one of the most satisfying experiences of my career. Nonetheless, it’s an emotional process: there is doubt, shame, regret and worry; but then there is pride and there is joy and there are so many successes… and all of it is growth!  And I loved every minute of the good and the bad.

What is your favorite part about running Blush Boutique?

My absolute most favorite part about running Blush is interacting with my customers (whom I refer to as #blushladies or #ladieswhoblush).  We literally bond over all the fun baubles in the store, and buying a gift for self or bestie, turns into an amazing relationship. I love hearing their feedback about my buying or my taste, or having them specifically come to me with challenging style situations.  I know it’s superficial (I’m very much aware that earrings and clutches never cured brain cancer or discovered the moon) but there is an overwhelming feeling of excitement that I get over fashion and accessories that is contagious and I feel like it spreads to all the ladies through Blush!

What is your least favorite part about running Blush Boutique?

It has to be me being a control freak and trying to do the job of 4 people.  I literally feel like I have to do it all and don’t always trust not being behind the wheel to execute every single project.  It’s something I am preparing myself to slowly let go of, but in the meantime, in true Virgo nature, I’ll enjoy all the controlling since it has saved me money on hiring help left and right!

Is there a favorite product?

I am a huge sucker for jewelry and fragrance.  Give me baubles and something that smells amazing and I will be your best friend for life.  Will literally cook and clean for accessories, but will also drive and walk your dog for jewelry and anything that smells good.  There are 3 things at Blush that will always make my heart skip a beat, and they are: ANY AND ALL of my statement earrings (I literally get new ones in weekly), Antica Farmacista Luxury Home Fragrances (currently obsessed with Lush Palm Home Diffuser) and Tocca Beauty perfumes.  I obviously also obsess over handbags and clutches and hats, but that was a given!

How do you spread the word about your company?

This past year I have relied heavily on social media to grow a cult following.  The quick of it is that IT WORKS! BUT, it works if you make it work for you. Obviously branding and advertising through social media is another full time job, however, it is inexpensive and efficient.  Customer service is also a huge when it comes to building a clientele and spreading the word about your business. These definitely helped in growing the business organically. As I take the business online on an e-commerce platform in the next few months, I do have a marketing team that will obviously help drive things to the next level in order for Blush to become a well known brand.

Do you have any advice for fellow entrepreneurs?

Know your worth, trust yourself, and dive in!  Don’t test the waters, walk in, retract, walk back.  No! Just jump in! Once you’re in, we (as women) know how to survive! Our body temperature adapts,  we regain our focus, we begin to swim faster, and before you know it, you are navigating merrily down a stream.  We shouldn’t doubt ourselves, we can’t fear the unknown. We can’t be afraid to make mistakes. We have the ability of doing unworldly things….why do we question ourselves in front of other decisions? Follow your dreams.  Do what you love, and it won’t feel like it’s work!

Do you have a favorite quote or go to saying? ☺

I’VE ALWAYS LIVED BY THE WORDS OF OSCAR WILDE: “One should either be a work of art, or wear a work of art”.   Not as superficial as it sounds, as being a work of art doesn’t always equate to external beauty, but rather being interesting and unique.  Wearing a work of art? Well that’s self explanatory– you do have two choices, though!

Is there anything else you would like to share with us?

I’m super excited about the new Blush website launching over the next few months.  We are currently working on so many exciting projects: website with e-commerce platform, exclusive collaborations with designers, the creation of our own fashion label.  Lots of fun stuff ahead is making me so excited about YEAR #2!

Spring has always been a favorite season of mine. Temperatures start off cool but by the end of spring, the sun is out, the birds are chirping and there’s a sense of serenity in the air.

Are you ready to break out a cheerful and exciting wardrobe for Spring?

Whether you are hiking up the tallest mountain, visiting the nearest park or exploring a new city there are staples for every stylish woman to add to their wardrobe in 2018! An article about Spring Fashion Week from WWD.com shows the latest trends from the runways in New York and London. *

Let’s start with “Haute Denim” from New York Fashion week. A couple of versatile jean jackets are all you need! My current favorite is one I personalized with patches and pins.

Denim shorts are also a must.

Dress up a basic pair with a fun tee-shirt that makes a statement or highlight a stand out pair with a basic shirt in black or white. If you are feeling extra feminine, you can always break out a jean dress or skirt!

When temperatures drop, I opt for skinny jeans in any color.

Another note-worthy spring trend is “Mixed Prints” straight from 2018 London fashion week! My favorite way to rock this trend is in a bathing suit. I am a huge fan of reversible bathing suits that feature one solid and one print side or two patterns. This is a great value that allows for more opportunities to mix and match.  A floral romper with a jean jacket is also a top mix and match spring ensemble!

“Pastels” continue to be part of London’s Fashion Week! Fresh and fun pastel sunglasses, shorts, shirts and sweaters are timeless looks for spring.

The spring trend everyone is talking about is “Saturated.” Deep colors that really pop are hard to ignore. This trend comes from New York Fashion Week! Hot pink is my color choice in any season, but I am also loving the deep yellows, oranges and blues that have hit the runway this year.

For the budget friendly fashion gurus, there are many ways to create an affordable wardrobe with all of these just off the runway trends. I love to take inspiration from expensive looks and find them for less or try to create them myself. If you find a piece with a pop of color you can’t resist, go for it because you only get one life to live, so you might as well make it stylish!

Sources:

*http://wwd.com/fashion-news/fashion-features/gallery/the-5-biggest-spring-2018-fashion-trends-from-new-york-fashion-week-10989352/#!3/haute-denim-anoraks-four-split

Can you tell us a little about yourself?

I recently relocated to Franklin, TN from Los Angeles. I launched my company, Blooming Life Wellness in 2014 to support women and girls to embrace their bodies, tap into their intuition and confidence & nourish their minds, bodies and souls so that they can lead empowered authentic lives. I’m also a wife and mama to 3 boys who are always teaching me and showing me more about who I am and who I am becoming.

What exactly is Blooming Life Wellness?

Blooming Life Wellness provides 1-1 and group coaching through my signature program for women called Embrace, Awaken, Empower. In this program, women have support, guidance and accountability to get out of struggle and overwhelm in their lives and their relationship with their body to really step powerfully into who they are designed to be with joy and confidence. They learn how to make mindset shifts that empower them to be the person they want to be so they can make the choices to nourish themselves on all levels.  As women, we are always in the process of becoming and this program provides the support, tools and accountability for women to live their lives with purpose and joy and not in comparison, shame or overwhelm.   Other services we provide include workshops for women that bring them together in safe creative spaces for sharing, creating, moving and connecting with other women.  We create spaces for women to connect powerfully to what’s going on inside themselves and to one another through ritual and bringing in creative elements that help to create an experience that ignites all the senses and allows them to go deeper into what it is they are learning.   When women come together to intentionally choose their own well being and that of other women, it’s a beautiful thing to witness and be a part of.  There is such healing and transformation in being who we truly are and doing it together.

What inspired you to start Blooming Life Wellness and become a health coach?

6 years ago, I began to go on my own healing journey. I began to let go of old stories I had about how perfect I needed to be and what my body needed to look like in order to be loved and valued.  As I embarked on this journey, I surrendered things in my life that were keeping me stuck and living small and started putting that energy into helping others and teaching them what I myself was learning.  As soon as I experienced healing in my own life, my greatest desire became to share this gift with other women.  It angered me to think how much time I and many other women had wasted in our lives, being held back from our true identity because of the lies of perfectionism or shame.

How did you come up with the name?

One of the first things I did when I began this journey was to begin teaching young people in schools how to nourish their bodies with nutrition and along with that, the kids and I planted their first vegetable garden. It was my first experience growing food and as I planted the seeds, worked the soil, made sure the plants had proper water and sunlight, I was amazed when the first green sprouts began to grow.  I know it happens every day, but having a part in this whole process made me realize how much we are like these plants and flowers.  It made me realize that we too need certain things to grow and bloom into who we are created to be.  That is how the name Blooming Life Wellness came to be.  If we are fully expressed in our lives, connected to what nourishes our spirit, our bodies, and a safe and loving community, we too can bloom into our greatest selves and shine our unique light in the world.

What are your specialties when it comes to training?

I have a bachelor of science in communications from Emerson College in Boston. I was certified as a holistic health coach from IIN and certified in the transformational coaching method from HCI. I also have a certification from UCLA Arts and Healing in Social Emotional Arts facilitation.

What can someone expect from working with you?

A new way of seeing themselves, powerful tools for transforming their lives and bodies, and a lot of fun and joy! Doing this work is really choosing your highest self and making your well being your greatest priority.  By making this choice, you are able to create a lasting foundation of confidence and joy in your life that you will then pass on to everyone you meet and are in relationship with.  This work empowers you to make bold choices, loving choices and embrace your magnificence.  Your soul work allows you to show up for the people you love in powerful ways.  It’s the best kind of work you can ever invest in.

What is your favorite part about running Blooming Life Wellness?

I love connecting with and empowering women. I love the aha’s and transformations I get to witness and I love doing the deeper soul work with women. I love teaching and I love what I get to learn right along with them.  There is such beauty in creating safe supportive sisterhood in group work as well and I really love that dynamic.

What is your least favorite part about running Blooming Life Wellness?

I would have to say the business side of running my own business that includes marketing and financials. I’ve learned the areas that I’m really good at in my business and really try to find ways to get support in some of the areas where I’m not as strong, like the technical side of things. That can sometimes look like hiring someone or by trading services.  You can get creative to make it all work.  This allows me to focus more on what I love…working with clients and teaching workshops.

What is your advice for dealing with roadblocks?

To always go back to check in with yourself to see what your beliefs are at the root of the area of struggle. If I’m struggling or feeling blocked in an area of my life, I look at what I’m believing about myself or the situation and notice how these beliefs are creating my experience.  Only then, when I’m aware, will I understand what beliefs I need to release and what new belief I need to embrace in order to move forward.  It’s a process and it takes intention, but it’s what will allow you to intentionally create what you do want to be experiencing.

How do you spread the word about your company?

Most of the time, word about my company has spread through client referrals as well as social media and blog posts.

Do you have any advice for fellow entrepreneurs?

Whenever you begin to doubt yourself or what you are creating in the world, go back to your why.

Why did you begin this journey in the first place?

I believe the desires that are put in our hearts are put there for a reason.  The road will not always be easy as an entrepreneur, but the best things in life come to you after you have put in the work, stayed true to your course, persevered when it felt hard and trusted that this desire you have been given has a larger purpose.  I always think about birth when I think about becoming an entrepreneur.  Just like pregnancy, you will go through changes and some of it will feel uncomfortable, but when the baby comes, it’s worth all of the hard work you put in and it can be the most fulfilling work you ever do.  And remember, ask for support or find a group of other women who are also on this journey for ideas, support and accountability.  You don’t have to do it all alone, ever.

Do you have a favorite quote or go to saying?

☺ Yes, “Be willing to let go of who you think you should be, in order to be who you are.” by Brene Brown. As women, we can so easily fall into the trap of comparison when it comes to our abilities, our bodies, our roles in this life. It kills our ability to live our lives, share our message, speak our own truth and be who we were created to be with joy and confidence.  If we can let go of all the should’s, the lies of perfectionism, and the comparisons, we can grow and bloom into our most beautiful, bold and soulful selves.

Is there anything else you would like to share with us?

Yes, I created a free resource for you that will help you to uncover where you might be holding back in your life and to discover where the power leaks are in your life, that are causing you to experience struggle, resistance or overwhelm. You can access the free guide here. http://bit.ly/show-up-powerfully. I created this important resource to powerfully support you as you continue to connect to your confidence and create your life.  After you go through the guide, let me know how I else I can support you!  Also, coming soon, a women’s group I started in Los Angeles, called Soul Sessions, will be moving online.  It’s a beautiful safe place for connection and support as you embark on creating your life with intention.  You can visit this link to sign up for more information and to know when it will go live: http://bloominglifewellness.com/.  You can also follow us on Instagram here: @bloominglifewellnesss or Facebook at https://www.facebook.com/BloomingLifeWellness/.  If you need support or just want to be in the conversation with me and other women about creating our lives with intention and joy, then definitely sign up on the mailing list by visiting my website at bloominglifewellness.com  You will be the first to know when group programs launch and virtual workshops come up that you can be a part of.   We were never meant to do this thing called life alone and I would love to welcome you to the Blooming Life community!

Can you tell us a little about yourself?

I am a wife to my husband of 15 years, a mama to four boys, and a business owner.  I am a creative spirit, am motivated by passion, and look for beauty in everything I do!

What exactly is Wells Cooperative?

Wells Cooperative is a marketplace that features handmade jewelry and accessories.  Everything we offer is either made by women in the US or is fair trade.  Many of our pieces also give back to children and families who have faced challenging circumstances

What inspired you to start Wells Cooperative?

My youngest son, Bodie.  He was born 3 years ago with Down Syndrome.  He has helped me to see the world differently, to support the vulnerable, to fight for those in need

How did you come up with the name?

It is the name of my hometown, Wells, MN, and we are a cooperative because we are all working for good to make a difference in the world.  I launched Wells only 6 months ago and it has quickly grown into a very busy business!!

Where are your products sold? Are they sold in stores?

Almost exclusively online.  There are just of couple of boutiques we sell wholesale to.

You give back to help kids, can you tell us about that?

Yes!  We have specific pieces and collections that are named after children.  Their moms have each helped create a piece inspired by their little one, these pieces are named after their child, and they give back to an organization of their choice.

What is your favorite part about running Wells Cooperative?

The beautiful things and making a difference in the lives of the vulnerable.

What is your least favorite part about running Wells Cooperative?

There just isn’t ever enough time in a day to run this business and be a mama of four busy little boys!

Is there a favorite product?

Oh I can never choose!  Usually, the newest pieces we have to offer are my favorites (right now that would be our new stack bracelets!)

How do you spread the word about your company?

Online, especially on IG.

Do you have any advice for fellow entrepreneurs?

To find your passion and a unique way to present it to the world

Do you have a favorite quote or go to saying? 🙂

The tagline for our business is: Together We Rise. We try to keep those words in our minds and hearts.  By linking arms with other women, artisans, and families we are all making the world a better place.

Is there anything else you would like to share with us?

We are a brand full of passion and heart. Everything we do has a purpose.  Our jewelry is so much more than jewelry.  It is changing lives.

Can you tell us a little about yourself?

I’m Alice Yoo, founder and CEO of Skylar Yoo. Before Skylar Yoo, I was the editor-in-chief of a popular art and culture blog called My Modern Met. That site currently receives over 3.7 million visitors per month or over 100,000 visitors a day. Outside of work, I enjoy spending time with my family – I have a wonderful husband, two active toddler boys, as well as two loving dogs. I’m big into meditation, reading, podcasts, art, design and photography.

What exactly is Skylar Yoo? 

We’re a company dedicated to inspiring and empowering women to be their boldest selves. We sell apparel, art prints and accessories to the modern feminist. 

What inspired you to start Skylar Yoo?

I started Skylar Yoo for two reasons. The first reason is that I want girls and women to feel proud of themselves, to know their worth. Growing up, I had low self-esteem. I never felt as though I was good enough. It was only in my thirties and now forties that I feel more confident. I wish someone had told me early on that I was worthy – that I didn’t have to earn someone’s love – that just by the mere fact that I was born, I was worthy. The second reason I started Skylar Yoo was because of the Women’s March. I was inspired by all of these women who stood up for what they believed in. I felt as though it was the right time to start a clothing line that represented the modern feminist, a woman who’s confident in herself, a woman who believes in equal rights and pay, a woman who feels as though she can do anything she puts her mind to.

How did you come up with the name?

Skylar is the name of the daughter I never had. When I had my second child, I desperately wanted a daughter. We did the whole “cake cutting” thing, and I had high hopes that I’d see pink cream inside. Instead it was blue. I love the fact that I gave birth to another son, but if I had been given the chance to name a daughter I would have chosen Skylar. To me, that name feels both strong and feminine.

Where are your products sold? Are they sold in stores?

Right now, our products are only sold online. You can find them in three places: skylaryoo.com, on Amazon (search Skylar Yoo) as well as on Etsy.

What is your favorite part about running Skylar Yoo?

Every day brings its own excitement and challenges. I love being an entrepreneur – you get both the highs and the lows. My favorite part is writing back and forth with our customers. Just recently, I exchanged emails with a woman in New Zealand who said her daughter’s name was Skylar. I showed her this letter I had written to the fictitious Skylar Yoo and she said that inspired her to want to write her own letters to her daughters. I was more than touched.

My friend Kat has been working part-time with me but she’s going to go full-time starting next month. I’m excited about working with her on growing the brand.

What is your least favorite part about running Skylar Yoo?

Least favorite would probably be working on taxes and finances.

Is there a favorite product?

By far and away, the most popular product in our store is the classic statement tee, “Girls to the Front.” This one shirt really resonates with women because they feel as though it’s finally our time to take a stand. Though it’s only four words, it’s a deeply empowering statement. The writing is hand lettered by artist Maddy Nye. There’s a slightly retro feel to it, yet it feels classic in red and white.

How do you spread the word about your company?

We’ve spread the word by Instagram, Facebook and Pinterest. We mainly concentrate our efforts on those three social media platforms.

A lot of our initial marketing money went to Instagram influencers. We collaborated with over 70 influencers, both micro and macro. 85% of all our sales are generated from Instagram.

Do you have any advice for fellow entrepreneurs?

This is something I’m still working on. Have clear goals – both short term and long term. Know what you are working towards. This will keep you in check.

Do you have a favorite quote or go to saying? 🙂

I have two – “Whether you think you can or whether you think you can’t, you’re right.” by Henry Ford and “Be the change that you wish to see in the world.” by Mahatma Gandi.

Is there anything else you would like to share with us?

You can learn a lot by joining the right Facebook group (or Mastermind), reading a business/self-help/leadership book or listening to an inspiring podcast. For those just starting their own business, don’t be discouraged when things are slow. Be bold, take risks and be patient. Listen to the feedback of others but trust your gut. Finally, I have this poster up on my living room wall: “Work hard and be nice to people.” That pretty much sums up life.

Can you tell us a little about yourself?

Sally: I’m a third-year undergraduate student at the University of Bristol, studying Politics and Sociology. I’m also the elected Women’s Officer at Bristol SU, which allows me to represent all self-defining women students both within the SU and University. For me, feminism isn’t just theory, nor is it just activism; feminism is different to everyone, and I love that my role enables me to support women in practical ways. I’m also President of UBTV, Bristol University’s television station, which allows me to make accessible videos about issues such as sexual violence on campus and body image for students.

Ceini: Having recently graduated from the University of Oxford, I’m currently a postgraduate student at the University of Bristol, studying for an MA in History. I’ve always been an avid feminist and, in fact, specialize academically in contemporary feminisms and gender, sexuality and the body. I’m on the Women’s Network Committee in university and also undertake voluntary work at a local charity that works towards making Bristol a gender-equal city. I’m super passionate about women’s equality and also love fashion and being creative!

What exactly is She Shirts?

She-Shirts is an original, ethical, and unapologetically feminist fashion range. She-Shirts is transformative in that it is committed to fighting inequalities in a practical way, with all profits supporting three inspirational women’s charities, initially Women’s Aid, Smart Works and Bloody Good Period. The aim is to empower women through the creation, distribution, and then the showcasing of the She-Shirts range. Every she-shirt tells a story, focusing on contemporary challenges faced by women. Our “Woman Up” design is a word play on Man Up (a common phrase used to embolden men), “Feminist Legacies” pays tribute to inspirational feminists emblazoned across the chest and “All bodies are beautiful” challenges the relentless demand for women to conform to the ‘ideal’ body image.

 What inspired you to start She Shirts?

She Shirts was initially Sally’s idea, who felt like someone was missing a trick by not tapping into the feminist consumer market. Over the past couple of years, there’s been a move towards reclaiming feminism with big brands producing feminist slogan tees. But cutsie slogans aren’t quite enough – especially when big corporations package and sell feminism as a marketing gimmick without supporting women in other ways, such as using ethically accredited labour. There was a gap in the market for ethical, feminist t-shirts, and about 3 months ago, Sally decided to just go for it. She reached out to Ceini and together they made She Shirts a reality! She Shirts is unique in that it supports women from the ethical production of our products, to the profits that we make, which go towards charities changing women’s lives.

How did you come up with the name?

Sally: I love playing on words, and I think I once accidentally said it and was like ‘woah why is that not a thing?!’ The whole brand basically stemmed from the name!

Where are your products sold? Are they sold in stores?

All of our products are sold online at sheshirts.teemill.com – they ship internationally as well as in the UK which is great!

What is your favorite part about running She Shirts?

Ceini: Aside from the fact that we are able to support such great causes through She Shirts, I really love the creative side of the venture – I hand drew a couple of our designs (‘Sexism Isn’t Sexy’ and ‘All Bodies Are Beautiful’) which was really fun. I don’t often get a chance to explore my creative side which made it all the more special!

Sally: Personally, I love the fact that She Shirts supports women at every level; the t-shirts are made in ethical factories, using organic cotton and fair wage labour. Then our profits all go towards inspiring charities that work to make women’s lives better, and every she-shirt shares a message about issues that women face, such as sexual assault and stereotypes. To be honest, I just love it all; and I’m so lucky that Ceini isn’t just my co, but also one of my closest friends!

 What is your least favorite part about running She Shirts?

Sally: It can be pretty stressful! If I could, I would spend all my time working on She Shirts, but I’m a final year student trying to finish my degree, make students safer at Bristol, and am also delegate for the National Union of Students. But the response we’ve had so far has been amazing, and we’ve already done so much in a couple of weeks, so I’m feeling positive!

Ceini: I love running She Shirts but I think my least favorite part is trying to juggle it alongside other commitments – sometimes it can all feel a little overwhelming! Receiving positive messages from people who love our products and seeing the profits go to a good cause really makes it worthwhile however.

Is there a favorite product?

Ceini: I think my fav product, the ‘All Bodies’ she-shirt (which I may be a little biased towards for obvious reasons!), is currently our most popular design but all of them are pretty popular and we really love how different people respond positively to different she-shirts!

Your profits go towards charities that supports and empower women, can you tell us about that?

All profits go towards our three chosen charities: Women’s Aid, Smart Works and Bloody Good Period. Women’s Aid is a grassroots federation, which supports victims of domestic abuse and their children, as well as tackling sexual violence through education and policy reform. Smart Works is a charity that helps vulnerable women to achieve in job interviews, providing professional coaching and dressing preparation. Finally, Bloody Good Period provides menstrual supplies to asylum seekers, refugees & those who can’t afford them. We wanted our charities to reflect different issues that affect women in contemporary society.

How do you spread the word about your company?

Being students, we’ve really tapped into student media across different universities. We’ve been so encouraged by how responsive people have been to She Shirts and it’s really exciting every time someone asks to interview or feature us in their publications! We also love Instagram (follow us @sheshirtsuk) and Facebook – so many people use social media these days to look for clothes and brands and we really want to tap into that.

Do you have any advice for fellow entrepreneurs?

If you think you have a good idea then go for it! We never thought She Shirts would be so positively received and have been so pleasantly surprised! Also, find a great business partner or friend who you can bounce ideas off – a good working relationship is so important and is something to cherish!

Do you have a favorite quote or go to saying? ☺

Yes! WOMAN UP! You can even buy one of our tees saying it..!

Can you tell us a little about yourself?

My name is Chelsea Winfield. I’m 26 years old. I grew up in the Pacific Northwest in a small town called Sequim, Washington. I moved to India when I was 20 and lived there 3 years on and off. I met my husband at the Taj Mahal (no I’m not kidding) and we currently are in the process of adopting our first child from India.  As well as running Amma’s Umma, I work as a Program Director for A Family For Every Orphan, a non-profit out of Seattle. My husband and I split our time between Washington and India and have a heart for the 150+ million orphans throughout the world. I love reading, calligraphy, mehandi and spending time with my family.

What exactly is Amma’s Umma?

Amma’s Umma is an ethical boutique that seeks to create impact through every item customers can buy. We have curated our product selection from over 30 brands that themselves are aspiring to make a difference. We currenty carry women’s clothing, accessories, bags, jewelry, home decor, stationery, journals and a small selection of children’s gifts. We then donate 50% of our profits to global adoption efforts that are otherwise very difficult to fundraise for.

What inspired you to start Amma’s Umma?

I’ve always been an entrepreneur. When I would come home from India I would bring lovelies that I had found in the markets and sell them to pay for my next flight back. Seeing the response to the items I would pick out was really encouraging and it became a local expectation and I was selling out fast. Fast forward and I watched a documentary about the true cost of our shopping decisions. We have a unique power to destroy or dignify with every purchase we make. What’s the use of fundraising for a great cause if the items you’re selling are making moms put their children in orphanages because they’re hardly making it. Sourcing products ethically and donating towards adoptions is what we exist to do. We want customers to know without a doubt that their purchases are only creating a positive ripple.

How did you come up with the name?

Amma’s Umma means Mother’s Kiss. These were two of the first words I learned while I was living in South India. It has always been the name of my blog, but when I decided to officially open our online boutique, followers insisted that I keep Amma’s Umma as the name of the shop. We believe every child deserves a loving home and we hope that’s reflected in our name.

What is your favorite part about running Amma’s Umma?

I can easily say that I love every part of running Amma’s Umma, though post office runs are getting a bit arduous. I don’t pull a salary from the business right now. The hope is to get it to a place where Amma’s Umma is sustainably giving money to adoptions and replenishing stock before I start pulling a salary, so I’ve been working “for free” for that last year. You can’t do something for free unless you are truly passionate about it. I love the treasure hunt of finding product my customers will love, I thoroughly enjoy web design, I love creating campaigns and graphics for social media, I love researching to stay on top of industry trends, I love hosting events, and I LOVE donating at the end of the day to a cause I believe in.

What is your least favorite part about running Amma’s Umma?

Waiting in line at the post office and breaking down cardboard boxes.

Your purchases give back and fund adoptions, can you tell us about that?

Yes! This is WHY we exist. I’ve been in the global orphan care field for 5 years now. I’ve fundraised more than I would wish on any human being. Since the start I’ve wanted to create a sustainable way to bring in funds for the projects I’m passionate about. Amma’s Umma does just that. We fund projects that don’t have click appeal. We fund social workers salaries, to help adoptions move along. We fund older, aged out orphans reunifications with biological families or their school fees so they can stay home. We fund domestic adoptions in developing countries. We’ve also started a program where any family adopting can host a fundraiser through Amma’s Umma.

Is there a favorite product?

Oh that is so hard! My current favorite product is our Dreams Weekender, fair trade from Guatemala. I’m a bag girl. Some girls like shoes.. nails…dresses. I love bags. We get quarterly shipments of one of a kind bags from Guatemala and I honestly can’t believe this one hasn’t sold. The colors are so rich and dreamy. https://www.ammasumma.org/product-page/dreams-weekender-small

Customers favorites are the following :
https://www.ammasumma.org/product-page/tencel-cargo-jacket

https://www.ammasumma.org/product-page/world-cuff-back-in-stock

https://www.ammasumma.org/product-page/pre-order-oatmeal-floral-hoodie

How do you spread the word about your company?

We started as just an online store for the first 6 months. We have a beautiful website that we promote through facebook and instagram. Now we have a brick and mortar location downtown but our online presence continues to be our bread and butter. We love finding communities of like-minded individuals through social media and that has been key to spreading the word about Amma’s Umma.

Do you have any advice for fellow entrepreneurs?

People look at Amma’s Umma and they think, “Wow, overnight success.” What they don’t see or don’t remember, are the years of mini projects and otherwise “failed” launches. I tried dozens of business ideas before I finally settled into Amma’s Umma. But I don’t look at those mini projects or trials as failures. Every idea I had and tried, taught me something that I’m using today. Amma’s Umma was a 10 year idea from birth to TRUE conception. That’s a lot incubation. So don’t be discouraged if your project doesn’t get off and running right away.  

Also – do yourself a favor and hire a bookkeeper. Almost every business I’ve worked for had no real handle on their numbers/growth. I use Steadfast Bookkeeping and I love them. If you don’t understand your numbers, you can’t really grow. It’s a sacrifice and an investment but it will save you so much stress and set you on the right path for growth.  

Do you have a favorite quote or go to saying? ☺

Hustle and Heart Will Set You Apart. Something irks the world around you when you have a great idea and start working towards it. People you never expected to, will try to tear you down or discourage you. Keep your eyes set on your dream. Hustle and Heart WILL set you apart and they’ll just be sad they missed out on being an encourager to something wonderful.

Is there anything else you would like to share with us?

We have an awesome community on FB of intentional shoppers called ‘ Shop + Create Impact ‘  and we would to have you join us. https://www.facebook.com/groups/ammasumma/

For first news on sales, it’s best to join our email list.

For first news on new products, watch our instagram stories : ammasumma

Bookmark www.ammasumma.com for all your shopping needs 🙂

I am happy to answer any questions about adoption. It’s too often just “something we had thought about”, meanwhile they are real children suffering without families and the hope for a future. Adoption is not simple or easy. It’s very difficult. As a rule of thumb, if it isn’t hard, it isn’t worth the difficult. These children are worth any difficult.